Social Media Manager

Empowering Women. Transforming the World.

Before it was called Activewear, Lorna Jane imagined it, designed it, and defined it — creating a movement that redefined how women move, dress, and live.

The Opportunity

This is the role that decides how one of Australia's most iconic activewear brands shows up, converts and builds community across every platform. As Social Media Manager, you own the social and influencer function end to end — the strategy, the budget, the channels, the creator ecosystem and a team of four who bring it to life. You operate with real autonomy, presenting direction rather than waiting for it, and you're accountable for social's contribution to the business — reach, community, engagement, traffic and conversion.

What You'll Do

• Own and set the global and regional social and influencer strategy, aligned to commercial and brand goals
• Own the social and influencer budget, allocating spend across channels, creators and content for maximum return
• Drive innovative storytelling formats, social-first commerce and viral content initiatives that grow reach, community and conversion
• Own the brand's social channels — Instagram, TikTok, Facebook, YouTube, Pinterest and emerging platforms — including community management standards and social-first customer care
• Oversee influencer campaigns from concept to completion and act as first escalation point for social crisis and reputation management
• Define the KPI framework and report to the Head of Marketing and leadership team with insight and recommendations that shape what's next
• Lead, coach and develop a team of four, owning resourcing, structure and career pathways for the function

Leadership — Your Signature Across Every Platform You set the tone for how Lorna Jane shows up in social, and the standard for how your team shows up too. Every channel, every campaign and every creator partnership carries your judgement — confident, considered, and always accountable to the brand and the business.

Why You'll Love Working With Us

The chance to own social and influencer for a brand with a genuine mission to empower women, 37 years in the making. Real autonomy — you set the direction, not just execute someone else's. A collaborative, creative environment led almost entirely by women, where your ownership of the function is genuinely trusted. A year-round wellbeing calendar built around our Move, Nourish and Believe philosophy. Exclusive staff discounts and time off on your birthday.

About You

• Strong experience in social and influencer marketing, including experience leading a team — fashion, lifestyle or retail background preferred
• Strong understanding of all major platforms — Instagram, Facebook, TikTok, Pinterest
• A proven track record leading, developing and retaining a high-performing team
• Strategic, creative thinker with a data-led mindset and strong copywriting and content briefing skills
• Confident communicator with executive presence — credible in front of leadership, founders and external partners
• Composed under pressure, obsessed with results, and future-focused with an eye for what's next

Sound like you? Please submit your CV and a summary of the social and influencer strategies you've led.