Social Media Manager

Position Overview:

The Social Media Manager will develop, execute, and manage social media strategy for Hit, driving brand awareness, engagement, and lead generation across all relevant platforms. This role requires a blend of creative content development, data-driven strategy, and strong understanding of B2B marketing within the promotional products/branded merchandise industry. The ideal candidate will translate product offerings, company culture, client success stories, and industry trends into compelling content that resonates with distributors, corporate buyers, and marketing decision-makers.

Essential Job Functions:

• Develop and execute a comprehensive social media strategy aligned with company sales and marketing goals
• Create, curate, and schedule engaging content (graphics, video, copy) across platforms such as LinkedIn, Instagram, Facebook, and YouTube
• Manage a content calendar that highlights new products, industry trends, client case studies, and company culture
• Monitor social channels daily, responding to comments, messages, and inquiries in a timely, professional manner
• Collaborate with sales and product teams to showcase new brands, products, and seasonal promotions
• Track, analyze, and report on key social media metrics (engagement, reach, conversions, follower growth) using analytics tools
• Coordinate with graphic designers, photographers, or videographers to produce high-quality visual content
• Stay current on social media trends, algorithm changes, and best practices within B2B and promotional products industries
• Partner with the marketing team on cross-channel campaigns (email, website, trade shows) to ensure consistent messaging
• Manage relationships with industry influencers, partners, or trade associations for co-marketing opportunities
• Assist in planning and promoting trade show appearanceand other industry events via social channels

Requirements:

• Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
• 2+ years of experience managing social media accounts, preferably in a B2B or industry-specific setting
• Proficiency with social media management and scheduling tools (preferably Hubspot)
• Experience with social media analytics and reporting
• Strong writing, editing, and proofreading skills
• Basic graphic design skills (Canva, Adobe Creative Suite, or similar)

Other Skills/Abilities:

• Knowledge of or interest in the promotional products/branded merchandise industry a plus
• Strong organizational skills with ability to manage multiple projects and deadlines in a fast-paced environment
• Creative eye for visual storytelling and brand consistency
• Excellent interpersonal and communication skills for cross-department collaboration
• Self-starter who can work independently while contributing to a team environment
• Basic understanding of SEO and content marketing principles
• Comfortable adapting to new platforms, tools, and industry trends
• Video editing skills (Adobe Premiere, CapCut, or similar) a plus

Physical Demands:

Ability to travel locally and out of town to attend trade shows, client visits, and industry events, including driving and occasional overnight travel

Ability to walk extensively through factories, warehouses, and trade show floors for extended periods

Ability to stand for extended periods while coordinating or participating in photo/video shoots

Ability to lift and carry promotional products and related equipment (up to approximately 25–30 lbs) for photoshoots, displays, and event setup

Ability to bend, reach, and maneuver product for staging and styling during content creation

Manual dexterity to operate cameras, phones, laptops, and other equipment used in content production

Ability to sit for extended periods while editing content, managing social platforms, and analyzing data

Disclaimer

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.