Social Media Manager

General Description: The Social Media Manager is a hands-on leader responsible for driving the strategy, execution, and continuous evolution of our paid and organic social media programs. This role will shape the overall social media vision by leveraging performance insights, understanding target audiences, and strengthening brand voice and messaging across all channels. Balancing strategic leadership with day-to-day execution, the Social Media Manager will lead and develop the team while ensuring social initiatives are creative, data-driven, and aligned with broader business objectives and growth goals.

Core Duties and Responsibilities:

• Develop and execute an integrated paid and organic social strategy across Facebook, Instagram, YouTube, X, TikTok, LinkedIn, Threads, Pinterest and emerging platforms.
• Own end to end execution of key social media initiatives and campaigns from strategy and briefing, through launch, optimization and analysis including KPI-based analysis.
• Leverage social listening, relevant trends, search behavior and performance analytics to identify actionable consumer insights, uncover content opportunities and inform data-driven content strategies
• Own paid social strategy and execution for key campaigns, including audiences, creative, testing, optimization and performance.
• Leverage social listening, relevant trends, search behavior and performance analytics to identify actionable consumer insights, uncover content opportunities and inform data-driven content strategies
• Lead, coach and develop the social media team, providing strategic guidance and hands on support to drive the successful execution and continuous optimization of social media programs.
• Drive social content strategy, including content pillars, platform strategies, social-first concepts and editorial planning while ensuring all content reflects and reinforces the brand voice, tone and messaging across all channels
• Develop an ongoing testing roadmap across creative, messaging, audiences, formats and platforms.
• Partner with agencies on creator and influencer programs, providing strategy, briefs and performance direction.
• Identify high-performing organic and creator content for paid amplification and whitelisting.
• Analyze monthly social media performance data to deliver clear, actionable reports that highlight key insights, optimization opportunities, and strategic recommendations on what to test, stop, scale, or refine.
• Collaborate across Creative, Paid Media, SEO/Content, Ecommerce, Analytics, Product and Legal/Regulatory teams to develop, launch, and optimize social media programs that drive engagement and support objectives.
• Maintain regular onsite attendance and perform other duties as assigned.

Position Requirements:

• 5+ years of social media marketing experience supporting high-growth consumer brands.
• Bachelor’s degree in Marketing, Business, Digital Marketing, or a related field preferred.
• Expertise across paid and organic social media, content strategy, audience engagement, and performance analytics.
• Strong knowledge of major social platforms, emerging trends, and social media best practices.
• Experience managing creator/influencer programs, agency partnerships, and social media technology platforms.
• Proven ability to develop strategy, optimize processes, manage budgets, and execute high-impact campaigns.
• Demonstrated success leading and developing teams while maintaining a hands-on approach.
• Strong communication, project management, and cross-functional collaboration skills.
• Experience with Google Analytics 4, native social platform analytics, social media management tools (e.g., Hootsuite, Agorapulse), and social listening platforms (e.g., Brandwatch, Sprout Social, Meltwater) preferred.
• Data-driven, creative, and passionate about building engaging social media programs that drive business results.