Social Media Manager

Job Title: Social Media Manager – Organic Growth

Department: Marketing

Employment Type: Full-Time

In Office

About the Role

We build things that last - roofs, relationships, and a reputation earned one job at a time. Now we're looking for a content-first Social Media Manager to take everything happening on our job sites and turn it into organic growth that converts.

What You'll Own

• Manage and grow all social channels - Instagram, Facebook, TikTok, LinkedIn, and YouTube - with a focus on organic reach
• Build and execute a monthly content calendar showcasing our work, our people, and our expertise
• Shoot, direct, and edit short-form video content for Reels, TikToks, and YouTube Shorts - start to finish
• Design on-brand graphics, stories, and post layouts
• Write compelling captions with SEO-optimized copy and CTAs that drive engagement and leads
• Monitor and actively engage with followers - comments, DMs, and reviews - to build a loyal community
• Stay current on algorithm shifts, trending audio, and emerging formats and adapt fast
• Coordinate with field crews to capture authentic, in-the-moment jobsite content
• Track and report on KPIs monthly: follower growth, reach, impressions, engagement rate, and lead attribution
• Run A/B tests on content formats, posting times, and copy to continuously improve performance

Requirements

• 2+ years managing social media for a brand or agency
• Proven organic growth track record - bring the numbers
• Video editing proficiency (CapCut, Adobe Premiere, DaVinci Resolve, or similar)
• Graphic design skills (Canva, Photoshop, or Adobe Express)
• Deep understanding of Instagram, TikTok, Facebook, and LinkedIn algorithms
• Ability to create content in fast-paced, outdoor jobsite environments
• Understanding of YouTube SEO and long-form caption strategy
• Proficient with Meta Business Suite, TikTok Analytics, and similar tools
• Strong written communication skills with the ability to develop and maintain brand voice
• Self-starter who owns their deadlines without micromanagement

Bonus Points

• Experience in construction, roofing, trades, or home services
• Photography skills or drone footage experience
• Paid social experience (Meta Ads, TikTok Ads)
• Google review and reputation management experience
• Knowledge of Google Analytics / GA4

What We Offer

• Competitive salary commensurate with experience (42-48K - bonuses available)
• Health benefits
• Mileage reimbursement for jobsite visits
• Creative autonomy to build a social presence from the ground up
• Direct access to leadership - your ideas get heard
• Real growth potential as the company scales