Social Media Manager

About pītusa

pītusa is a fashion brand specializing in distinctive women’s apparel, including resortwear, beachwear, kaftans, dresses, jumpsuits, and accessories. Our collections are known for vibrant colors, unique prints, expressive designs, and effortless style.

We’re looking for a creative, energetic, and highly organized Social Media Manager to help grow pītusa’s digital presence and connect our brand with new and existing customers across social platforms.

Position Overview

The Social Media Manager will be responsible for developing and executing pītusa’s social media strategy across platforms such as Instagram, TikTok, Facebook, Pinterest, and other relevant channels.

This person should have a strong eye for fashion and visual storytelling, understand what makes content perform on social media, and be comfortable turning products, campaigns, trends, and brand moments into engaging content.

The ideal candidate is both creative and analytical, someone who can create beautiful content while also using performance data to continuously improve engagement, reach, traffic, and sales.

Key Responsibilities

• Develop and manage pītusa’s social media strategy and content calendar.
• Create engaging, on-brand content for Instagram, TikTok, Facebook, Pinterest, and other relevant platforms.
• Maintain a consistent visual identity and brand voice across all social channels.
• Identify relevant fashion, lifestyle, travel, and social media trends and incorporate them into the content strategy.
• Manage daily posting, scheduling, publishing, and community engagement.
• Respond to comments, messages, and customer interactions in a professional and brand-appropriate manner.
• Identify and collaborate with influencers, creators, stylists, and other potential brand partners.
• Develop influencer and user-generated-content initiatives to increase brand awareness and engagement.
• Support product launches, promotions, seasonal campaigns, and e-commerce initiatives through social media.
• Monitor competitors and identify opportunities for pītusa to differentiate itself online.
• Track key performance metrics such as reach, engagement, follower growth, website traffic, conversions, and content performance.
• Prepare regular social media reports and provide recommendations based on performance.
• Work closely with the creative, marketing, and e-commerce teams to ensure social campaigns support overall business goals.

Qualifications

• 3+ years of experience managing social media for a fashion, beauty, lifestyle, retail, luxury, or consumer brand.
• Strong understanding of Instagram, TikTok, Facebook, Pinterest, and emerging social platforms.
• Strong understanding of social media trends, algorithms, content formats, and audience behavior.
• Excellent writing, editing, and communication skills.
• Strong visual and creative sensibility, particularly within fashion and lifestyle content.
• Experience with social media scheduling and analytics platforms.
• Experience working with influencers and content creators.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Ability to work independently while collaborating effectively with a team.

Salary: $62000- $69000

Salary: 62000 - 69000 USD Per annum