Social Media Manager

Job DetailsJob Location: Dezerland Park Orlando - Orlando, FL 32819Position Type: Full TimeEducation Level: High SchoolTravel Percentage: NoneJob Shift: AnyA growing indoor attraction park in Orlando is seeking a highly creative, trend-savvy, and hands-on Social Media Manager to lead the park’s digital presence across all social media platforms. This role is responsible for developing and executing engaging content strategies that drive brand awareness, increase audience engagement, promote attractions and events, and strengthen the park’s reputation as one of Orlando’s most unique entertainment destinations.

The ideal candidate lives and breathes social media, understands internet culture, knows how to capture viral moments in real time, and can seamlessly blend content creation, photography, videography, community engagement, and analytics into one cohesive digital strategy.

This position requires someone who is highly organized, innovative, self-motivated, and capable of balancing both creative storytelling and strategic marketing initiatives in a fast-paced entertainment environment.

Our park is more than just an indoor attraction we’re a playground for families, friends, and teammates to come together and create unforgettable memories. With a wide variety of unique attractions and experiences under one roof, there’s something here for everyone.

But what really makes our park special is our people. We’re fostering a culture that feels like family supportive, fun, and collaborative where every team member plays a part in bringing joy to our guests.

Essential Duties & Responsibilities

Social Media Strategy & Management

Develop and execute comprehensive social media strategies across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms

Build and maintain the park’s brand voice across all social channels

Create and manage monthly social media calendars aligned with promotions, events, attractions, partnerships, and seasonal campaigns

Increase follower growth, engagement, reach, impressions, and conversion metrics through strategic content planning

Monitor platform trends, algorithm updates, trending audio, and viral content opportunities to keep the park culturally relevant and competitive

Develop innovative campaigns designed to increase ticket sales, attraction awareness, corporate events, birthday bookings, and tourism visibility

Collaborate with internal departments to promote attractions, food & beverage offerings, events, car museum features, arcade experiences, and special activations

Content Creation

Capture high-quality photo and video content throughout the park

Produce engaging short-form video content for TikTok, Facebook & Instagram Reels, & YouTube Shorts

Edit and produce dynamic social-first content optimized for each platform

Create graphics, motion graphics, stories, thumbnails, promotional assets, and digital advertisements

Ensure all content reflects the energy, personality, and scale of the park’s brand

Maintain consistent visual identity and content quality across all channels

Community Engagement & Brand Reputation

Engage with followers through comments, direct messages, reposts, tags, and community interaction

Monitor online reviews, social mentions, hashtags, and trending conversations related to the park

Respond professionally and appropriately to customer inquiries and online feedback

Help manage online reputation by addressing guest concerns and amplifying positive guest experiences

Build relationships with influencers, media partners, local businesses, tenants, partners, and brand ambassadors

Identify user-generated content opportunities and coordinate repost permissions

Analytics

Analyze social media performance metrics and campaign effectiveness using platform analytics and third-party tools

Establish KPIs for engagement, reach, conversion, ticket sales, follower growth, and campaign performance

Generate weekly and monthly reports with insights, recommendations, and strategic improvements

Track ROI organic social campaigns

Use analytics to optimize posting schedules, content performance, and audience targeting

Photography & Videography

Serve as the primary in-house content creator for photography and video production

Capture promotional photography for attractions, events, food offerings, corporate events, and park experiences

Coordinate content shoots with internal departments, talent, vendors, influencers, and partners

Assist with media day preparation, influencer visits, and PR opportunities

Additional Responsibilities

Assist with website content updates and digital marketing initiatives as needed

Support public relations efforts with social-friendly assets and media materials

Attend marketing meetings and contribute creative campaign ideas

Stay informed on entertainment and social media industry trends

Occasionally assist with graphic design, promotional materials, email campaigns, and advertising support

QualificationsQualifications

4+ years of professional social media management, or content creation experience preferred

Experience managing business social media accounts with proven audience growth and engagement success

Strong photography and videography skills required

Experience creating viral or high-performing short-form content strongly preferred

Proficiency in Canva, Adobe Creative Suite, Photoshop, Lightroom, Premiere Pro, Illustrator, CapCut, PicsArt, and similar editing software

Strong understanding of social media algorithms, analytics, and platform best practices

Ability to multitask and adapt in a fast-paced entertainment environment

Excellent written and verbal communication skills

Strong organizational skills and acute attention to detail

Ability to work independently while collaborating cross-functionally with multiple departments

Experience with Meta Business Suite, TikTok Creator Tools, scheduling platforms, and content management tools preferred

Must be comfortable appearing on camera when needed for content creation

Must bring creative energy, initiative, and a proactive mindset

Preferred Skills

Graphic design experience

Experience working in entertainment, tourism, hospitality, theme parks, or attractions industries

Basic understanding of paid social advertising campaigns

Experience working with influencers and content partnerships

Knowledge Microsoft softwares, WeTransfer, Dropbox, and collaborative cloud systems

Physical Requirements

Ability to stand and walk throughout the park for extended periods

Ability to lift and transport photography/video equipment when necessary

Ability to work indoors and outdoors in varying weather conditions

Availability to work nights, weekends, holidays, and special events as needed

Benefits include:

Competitive Salary

Health, Dental, Vision, and Life Insurance

Long and Short Term Disability

Paid Time-Off and Holidays

401(k) Retirement Plan

Yearly Performance Reviews

Employee Discounts

Employee Apartment Discounts