Social Media Graphic Designer (Hybrid from NY)

*This is a hybrid role with three weeks per month onsite (Mon. - Thurs.). The fourth week is fully remote.

At Lands' End, we're looking for a talented Social Media Graphic Designer to create compelling, high-performing creative assets for our social media marketing efforts. This role is ideal for a designer who thrives in a fast-paced environment, enjoys bringing campaigns to life through strong visual storytelling, and understands how creative performs across digital and social platforms.

Working closely with our Social, Marketing, Creative, and external agency partners, you'll develop paid and organic social media assets that align with brand standards while helping drive engagement and business results. This role is design-first, with a focus on creating visually impactful graphics, adapting campaign creative across channels, and supporting a robust paid social advertising program.

Responsibilities

• Design engaging creative assets for paid and organic social media campaigns across Instagram, Facebook, Pinterest, TikTok, and other emerging platforms
• Create static graphics, carousel ads, social media assets, digital advertisements, and promotional content that support marketing initiatives
• Collaborate with internal teams and external agency partners to develop and execute social-first creative
• Work within established brand guidelines while bringing fresh visual ideas to campaigns and seasonal storytelling
• Utilize Figma and Adobe Creative Suite to design production-ready creative assets
• Adapt and optimize creative for multiple placements, formats, and audience segments
• Develop light motion graphics, animated social assets, GIFs, and kinetic typography to enhance campaign performance
• Manage multiple projects and deadlines while maintaining a high level of quality and attention to detail
• Stay current on social media trends, digital design best practices, and evolving platform requirements

Qualifications

• 1-3 years of experience in graphic design, digital design, social media design, or related creative roles
• Strong portfolio demonstrating expertise in digital, social, and campaign-based design
• Advanced proficiency in Adobe Creative Suite, including:
• Photoshop
• Illustrator
• InDesign
• After Effects
• Experience designing in Figma and working within collaborative design systems
• Strong understanding of typography, composition, color theory, and visual hierarchy
• Experience creating social media assets for digital marketing campaigns
• Ability to receive feedback, iterate quickly, and manage multiple priorities
• Strong organizational skills and attention to detail

Preferred Qualifications

• Experience creating and optimizing creative for paid social advertising campaigns
• Motion design experience, including animated GIFs, motion graphics, and kinetic typography
• Proficiency with After Effects or comparable animation software
• Illustration skills and the ability to create original visual assets
• Experience with Procreate or similar illustration and animation tools
• Experience working for a retail, fashion, lifestyle, or consumer-facing brand
• Familiarity with social advertising best practices and performance-driven creative
• Experience working with marketing teams, social media teams, and external creative agencies

Compensation & Benefits

The pay range for this position is $60,000 - $70,000. An employee's pay within the salary range will be based on numerous factors including, but not limited to, relevant education, qualifications, experience, skills, geographical location, and business or organizational needs.

This position may also be eligible for annual merit increase, bonus, and/or incentive compensation. We also offer a comprehensive benefits package including paid time off, health, dental, vision, and disability benefits.