Social Media Director

Position Summary:

The Social Media Director will develop and implement innovative platform and content strategies that drive Social Media channel growth, community engagement and e-commerce revenue.

Responsibilities:

• Assist with social posting across owned and operated handles (IG, Facebook, TikTok, Pinterest etc.)
• Own the creation and management of monthly content calendars that builds upon content pillars, includes social first content, retail & brand events, social giveaways, influencer activations, and brand campaigns. Collaborate with digital marketing, communications, and e-commerce to support key brand initiatives.
• Monitor social media activity, like and engage with users across social media platforms.
• Support social for brand events, collaborations and projects; liaise with creative services to execute social deliverables for retail store events and activations.
• Analyze data and performance, updating the executive team on social performance and optimizing strategies and content accordingly.
• Understand key social trends, reacting and building on strategies as trends evolve.
• Help with production and execution of content creation.
• Lead day-to-day activities to maintain all social network accounts and communications on platforms, including IG, TikTok, Pinterest, Facebook etc.

Lead concepting & ideas, briefs and storyboarding.

• Project management; hands on set up of shoots including pulling all props and products in partnership with styling and creative team.
• Develop pre-production decks ahead of shoots.
• Attend social shoots, overseeing content creators and post production deliverables.

Qualifications:

• 8+ years of experience developing and leading social media strategy
• Proven track record of driving results through developing and managing social media content, audience development, engagement, and growth strategies
• Extensive knowledge of social media platforms, including Dash Hudson, Facebook, Instagram, Pinterest, etc.
• Ability to leverage a strong data orientation and analytical mindset, coupled with creative thinking, to develop compelling, engaging social content and strategies
• Creative, strategic, and collaborative approach to problem solving, with the ability to lead through ambiguity and influence cross-functional partners
• Excellent verbal and written communication skills; ability to write clear, compelling content and use storytelling to build engagement and strengthen brand connection
• Fine-tuned presentation skills, with the ability to develop clear strategic proposals, communicate recommendations concisely, and effectively engage different audiences, including senior leadership
• Resourceful and resilient leader with the ability to prioritize, manage multiple initiatives, and drive results in a fast-paced environment.

$140,000 - $150,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.