Social Media Coordinator (Fixed Term)

Your mission

HELLO! is looking for a dynamic Social Media Coordinator (Cover Role) to oversee and drive performance across all major social platforms including Instagram, Facebook, X, YouTube, and Snapchat. This pivotal role requires a creative and data-driven strategist who can deliver audience growth, engagement, traffic and revenue while building vibrant communities around HELLO!’s content.

Please note this a fixed term contract of 4 months. We are in the London office three days a week, Tuesday, Wednesday and Thursday, with Mondays and Fridays working from home.

Key Responsibilities

• Posting, and scheduling across all HELLO! social channels, ensuring platform-specific tone and optimisation.
• Drive growth, engagement and revenue KPIs across Instagram, Facebook, X, YouTube and Snapchat.
• Create and execute platform-specific content strategies to boost reach, followers and community interaction.
• Ensure social content aligns with editorial priorities, commercial goals, and brand values.
• Monitor real-time trends and breaking news, ensuring fast and reactive social coverage in collaboration with the newsroom.
• Use social analytics and scheduling tools — particularly Dash Hudson and Echobox — to optimise performance and reporting.
• Work closely with editorial, video and commercial teams to maximise traffic and monetisation opportunities.
• Continuously analyse social data to inform best practices, testing, and innovation.

Your profile

• Expert understanding of Snapchat, YouTube and Facebook monetisation models.
• Proficient in Dash Hudson and Echobox, with strong analytics and reporting skills.
• Highly creative with a strong sense of storytelling and audience insight.
• Exceptional organisational skills and the ability to juggle multiple responsibilities and deadlines.
• Confident decision-maker under pressure with a reactive, newsroom mindset.
• Collaborative, proactive, and passionate about digital growth and innovation.

Experience

• Proven experience leading social strategy and execution for a major media brand or publisher.
• Demonstrable success meeting or exceeding social revenue and engagement targets.

Qualifications

A relevant degree is desirable but not essential.

Why us?

Benefits

• 25 days annual leave per year (for full time employees)
• 1 birthday day per year
• Private medical scheme
• Employee Assistance Programme
• Life assurance currently 6 x salary
• Generous employer pension contributions
• Group income protection scheme
• Plus all the perks of working for a fun media company!

We receive a high volume of applications and so please do make sure you attach a cover letter giving us details of what attracts you to this job and highlights your relevant experience.

About us

The Demo Daten GmbH is a fictional company created by Personio to familiarize you with our software.

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