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Social Media Coordinator

The Villages
16 hours ago
Full-time
On-site
Wildwood, Florida, United States
Social Media

Within the spirit of “Making People’s Dreams Come True”, this position is responsible for supporting the methodologies needed to create and sustain an unforgettable social media experience for The Villages. This position works with the digital and photo/video teams to develop online and social interaction strategies to enhance The Villages relationship building endeavors. These duties are accomplished while delivering Raving Fans customer service to both internal and external customers.

Full Time, On Site Position

Benefits for full-time eligible positions:

Medical (HSA/FSA), Dental and Vision | 401K and/or ROTH | PTO & Paid Holidays | Basic Life & AD&D | The Villages Charter School eligibility | and much more!

Responsibilities:

  • Understand resident audiences and current social trends.
  • Collaborate with the Creative Team to develop engaging text, image, and video content in alignment with The Villages voice and brand.
  • Write copy for social media platforms.
  • Design posts to sustain readers’ curiosity and create a buzz around new initiatives.
  • Suggest new ways to attract additional followers and prospective residents.
  • Provide input and help manage the monthly social calendar.
  • Respond to comments in a timely manner.
  • Facilitate online conversations with customers and respond to queries.
  • Measure the success of social media campaigns.
  • Stay up to date with changes on all social platforms, ensuring maximum effectiveness.
  • Work closely with the creative and social media teams to share social media trends and best practices for developing content specifically for social media.
  • Monitor and manage reviews on social media channels.
  • Utilize office computer and office equipment (copier, scanner, etc.) along with a host of other software applications, including the Microsoft Office Suite, social Media applications (ex: Hootsuite/SproutSocial), Workfront and subsequent project management tools.
  • Attend special meetings, educational sessions and assist leadership in ongoing training of team members as asked.
  • Assist the Marketing Team in their overall initiatives as requested.
  • All other duties as assigned.

Education & Experience Requirements:

  • Bachelor’s degree (B.A.) in Marketing, Communications or related field and a minimum of two (2) years direct experience in social media on behalf of a brand or a combination of six (6) years education and experience.
  • Strong in social media copywriting, with great attention to detail required.
  • Solid understanding of web and social media analytics to include proficiency in Google Analytics and related social media tools (ex: Hootsuite, SproutSocial, etc.) needed.
  • Excellent time management and organization skills a must.
  • This position is subjected to The Villages Vehicle Safety Program and its policies as it requires the use of personal vehicles for company business. Please refer to the Vehicle Safety Program for the policies and procedures that this position is required to follow.
  • A Valid Driver’s License with a record acceptable to company standards is required for this position