Social Media Coordinator

Social Media Coordinator

Part-Time | Approximately 12 hours per week

Anticipated start date: January 1, 2027 or later

I. Purpose of the Job

Help people connect with New Life Church's message, ministry, and community through engaging digital content. Turn sermons, Table Talk, and stories of life change into content that reaches people and invites them to take their next step.

II. Essential Functions and Responsibilities

• Maintain a content calendar that reflects church priorities and upcoming opportunities.
• Understand how content discovery, ranking, and distribution differ across platforms, stay current as they change, and use published guidance and performance data to test and refine strategy. Treat algorithm insights as testable guidance rather than guarantees.
• Repurpose approved sermons and podcasts into short videos, captions, carousels, and stories.
• Use Opus to identify and prepare clips while preserving the speaker's meaning and biblical context.
• Gather stories of church life and life change in collaboration with staff and volunteers.
• Schedule and publish approved content across New Life's social media channels.
• Verify captions, names, dates, Scripture references, and links before publication.
• Monitor comments and messages, respond within approved guidance, and refer sensitive matters to the appropriate staff member.
• Report key results monthly and use those findings to improve future content.
• Keep content files and assets organized for easy use by the team.

III. Qualifications and Skills

• Evident relationship with Jesus Christ
• Steady, positive attitude, people-oriented, team player, customer service minded
• Demonstrated ability to create social media content, including experience gained through volunteer work.
• Strong writing, proofreading, and short-form video editing skills.
• Familiarity with Canva, social media platforms, and content creation tools.
• Sound judgment when representing the church and handling stories, comments, and messages.
• Ability to collaborate with pastoral leadership, communications, production staff, and volunteers.
• Commitment to New Life Church's mission and established staff standards.

IV. Working Relationships and Schedule

Coordinate with pastoral leadership and the communications and production team. Plan priorities and recurring responsibilities to fit approximately 12 hours per week.

Indicative Weekly Time Guide: Approximately 12 Hours Total

Use these estimates as an average-week guide, not fixed quotas. Shift time between categories with leadership as ministry needs change while keeping the overall workload around 12 hours. Monthly reporting time is averaged across the month.

• Content calendar and staff coordination: 1 hour per week.
• Gathering stories and source material with staff and volunteers: 1 hour per week.
• Content creation and repurposing, including Opus clip selection, video editing, captions, graphics, and testing new formats: 5 hours per week.
• Final accuracy checks, approvals, scheduling, and publishing: 1.5 hours per week.
• Monitoring comments and messages, responding within approved guidance, and escalating sensitive matters: 1.5 hours per week.
• Metrics review, next-step tracking, and monthly reporting: 0.75 hour per week (45 minutes on average).
• Platform and content-trend research and strategy adjustments: 0.75 hour per week (45 minutes).
• Organizing content files and assets: 0.5 hour per week (30 minutes).

V. Measures of Success and Monthly Reporting

Maintain a simple monthly scorecard that connects online activity with opportunities for people to visit New Life and take discipleship steps:

• Audience growth: new followers, net follower growth, and unique accounts reached by platform.
• Engagement: comments, shares, saves, replies, and engagement rate, using consistent platform definitions.
• Content performance: video views, watch time or retention where available, and the topics and formats that perform best.
• Next-step interest: tracked website clicks, Plan a Visit submissions, and event, group, or class registrations where tracking is available.
• Church connection and discipleship: aggregate first-time visits and participation in groups, classes, or other discipleship steps connected to social referrals or voluntary self-reports, in coordination with church staff.

Establish a baseline and review month-to-month and rolling three-month trends. Agree on realistic growth goals with leadership based on the starting audience, available data, and approximately 12 hours of work per week. Look for sustained progress rather than expecting every post to go viral or every month to increase.

Identify relevant content trends and test formats that fit New Life's message and audience. Report what is working, what is not, and one or two adjustments for the next month. Viral posts may happen, but they are not the primary measure of success.

Evaluate these metrics alongside consistent, accurate content, effective reuse of sermons and podcasts, respectful storytelling, an organized content calendar, and appropriate handling of online communications. Report the contribution social media appears to make without claiming that views or clicks alone caused church attendance or discipleship growth.

VI. Established Staff Core Values

• Love for God.
• Love for people.
• An excellent work ethic that is protective and frugal with time and money.
• The attitude of a servant, enjoyable to be with and devoted to the call of God and the Church.