Social Media Coordinator at The Ellis (Lease-Up)

Job Title: Social Media Coordinator

Employment Type: Full-time

FLSA Status: Non-exempt

Schedule: Monday - Friday from 9:00am - 6:00pm

Locations: The Ellis Apartments (682 units) is an exciting upcoming student housing lease-up in Eugene, Oregon

Reports to: Portfolio Manager

Compensation Package:

• Competitive hourly pay range of $24.00-24.00
• Leasing commission opportunities
• Renewal commission opportunities

Benefits Package:

• Medical insurance at no cost to the employee
• Dental insurance at no cost to the employee
• Supplemental insurance available at employee expense (Vision insurance, Life and AD&D insurance, Critical Illness insurance, Accident Protection Plan insurance, Hospital Indemnity Protection Plan insurance)
• 401k enrollment program available
• Life Balance Program access for associate-only discounts
• Paid time off, accrued through the year at 5.66 hours per pay period (136 hours per year).
• 8 paid holidays off per year (Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Day After Thanksgiving, Christmas Eve, Christmas Day, New Year’s Day)

Administrative:

• Comply with all Fair Housing and Equal Housing Opportunities requirements
• Comply with appropriate state landlord/tenant statutes
• Attend training and development seminars

Operational & Marketing:

• Develop and execute engaging social media content across all relevant social media platforms (Facebook, Instagram, and TikTok)
• Create, edit, and publish high-quality photos, videos, reels, stories, and other social media content that aligns directly with the property’s branding package.
• Stay up to date on current social media trends, features, algorithms, audio, hashtags, and content creation best practices.
• Develop creative and engaging content that showcases the property, amenities, resident experience, events, collabs and local community.
• Maintain a consistent and active social media presence across all applicable platforms at all times.
• Create content calendars and plan social media content in advance.
• Capture on-site photos and video content of the community, amenities, events, leasing initiatives and resident activities.
• Monitor social media engagement, comments, direct messages, tags, and mentions and respond in a timely and professional manner.
• Engage with prospective and current residents through social media while maintaining a professional and brand-appropriate voice.
• Collaborate with the Property Manager and leasing team to create content that supports the properties branding package, occupancy, leasing, resident retention, and property marketing goals.
• Assist with social media campaigns, contests, giveaways, promotions, and resident engagement initiatives
• Track and report social media performance, including engagement, reach, impressions, follower growth, and other relevant metrics.
• Monitor competitor and local market social media activity and identify opportunities to improve the property's online presence.
• Ensure all social media content complies with Fair Housing regulations, company policies, brand standards, and applicable advertising requirements.
• Maintain current knowledge of social media platforms, content creation tools, photography/video trends, and emerging digital marketing opportunities.

Resident Experience:

• Engage with your prospective and current tenants using a professional and courteous approach.
• Escalate tenant relation issues to Property Manager.
• Facilitate leasing and resident events.

What You’ll Need:

• Authorization to work in the United States
• High School Diploma or equivalent
• 1+ years of social media, marketing, content creation, customer service, sales, or related experience.
• Strong knowledge of all social media platforms.
• Demonstrated ability to create engaging social media content, including short-form video, reels, stories, photography, and graphics.
• Tech savvy and comfortable learning and utilizing new technology, software, and social media platforms.
• Strong understanding of current social media trends, popular content formats, trending audio, hashtags, and platform best practices.
• Experience with social media content creation and editing applications such as Canva, CapCut, Adobe Express, or similar platforms.
• Strong photography and videography skills with the ability to capture engaging content using a smartphone.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects, deadlines, and social media platforms simultaneously.
• Creative, energetic, and comfortable appearing on camera or creating content in a fast-paced environment.
• Ability to independently identify opportunities for new and engaging content.
• Strong attention to detail and ability to maintain consistent branding across all content.
• Ability to analyze social media performance and use insights to improve future content.
• Proficient in Microsoft Office Applications including, Outlook, Word, and Excel
• Demonstrates teamwork, good hygiene, ethical behavior and integrity, excellent customer service and communication skills, ability to multi-task, resolve conflicts, and ambition for continuous professional development

Mission Statement:

“Affinity doesn’t just manage an asset – we cultivate an investment. We want you, as our newest associate, to come along for the ride, and ultimately, have a chance to steer the ship.”

Integrity, Initiative, Innovation