Social Media Coordinator

JOB SUMMARY: We are looking for an experienced Social Media Coordinator for Harper Auto Square. The right candidate will have automotive knowledge and enjoy social media content creation.

Benefits

• Medical, Dental, and Vision Insurance
• 401(k) Plan
• Short & Long Term Disability
• Employer Paid Life Insurance
• Paid Holidays
• Paid Vacation
• Paid Sick Time
• Paid Birthdays
• Paid Training
• Opportunities for Advancement
• Closed Sundays
• Healthy Work/Life Balance

Responsibilities

• Plan and execute a content calendar that keeps a fair, intentional split between car-focused content and people-focused content.
• Create original content — shoot and edit photo and video for Instagram, TikTok, Facebook - adapting each piece to fit platform specific best practices
• Stay on top of social trends — audio, formats, challenges, memes, and adapt them quickly and authentically to fit the dealership and its luxury brand lines
• Manage day-to-day posting community engagement, comments, and DMs across all platforms
• Collaborate with sales and service teams to capture real moments: delivery days, customer reactions, staff milestones, and events
• Coordinate with vendors and manufacturers on approved brand assets, co-marketing content, and promotional campaigns.
• Track performance metrics (engagement, reach, follower growth, conversion from social leads) and adjust strategy based on what's working
• Support dealership events (test drive days, launches, community sponsorships) with live coverage and recap content
• Maintain brand consistency across tone, visuals, and messaging while keeping content feeling current and fun

Qualifications

• Experience creating social media campaigns and content
• Automotive knowledge a plus
• Punctual nature and ability to handle schedule flexibility and dynamic work environment

About Us: The Harper name has been synonymous with quality since 1981, when Tom Harper opened the Porsche, Audi, and Jaguar dealerships in Knoxville. Since then, Harper has expanded to seven dealerships, thirteen franchises, and one certified collision center each catering to a different type of driver but providing the same level of excellence in sales and service. The Harper family of dealerships has always made customer satisfaction its primary objective. This is evidenced by our top-notch staff, beautiful state-of-the-art facilities and multiple awards for both sales and service. Harper...Where the drive is always world class.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.