Social Media Coordinator

Social Media Coordinator

• Join Destination NSW, the champion and voice for the visitor economy within the NSW Government
• Clerk Grade 5/6 position with a salary range $102,936 - $113,579 per annum plus superannuation
• Ongoing role located in The Rocks, Sydney

About the role

As Social Media Coordinator, you will help bring the Sydney and Visit NSW brands to life by creating and delivering engaging content across Facebook, Instagram, YouTube and TikTok. You'll coordinate the day-to-day management of social media channels, from planning and producing content through to publishing, community management and reporting. Working with a variety of teams, you'll ensure content is accurate, on brand and tailored to each platform, while keeping content calendars organised and up to date.

You'll also work closely with internal teams, content creators, photographers, videographers and external agencies to deliver high-quality social media campaigns and projects. From briefing and coordinating photo and video shoots to monitoring performance and identifying new opportunities, you'll play an important role in growing audience engagement. You'll stay across the latest social media trends, platforms and tools, while providing practical advice and support to colleagues and stakeholders on best-practice social media marketing.

About Destination NSW

Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.

See destinationnsw.com.au for further details.

About You

You have experience managing social media channels and creating content that captures attention and encourages engagement. You have experience creating social media content for government, tourism, events or a similar industry, and know how to tailor content for different platforms and audiences. You're a confident writer with a strong eye for detail, able to craft compelling captions and ensure content is accurate, on brand and fit for purpose. You also have a good understanding of marketing principles and how social media supports broader campaigns and communications.

You are comfortable managing competing priorities, staying organised and delivering high-quality work to tight deadlines. You're familiar with social media management and scheduling platforms such as Sprinklr or similar tools, and can use insights and performance data to help improve future content. You'll also bring practical content creation skills, including basic photography, video editing using tools such as CapCut. Experience with Canva to produce simple, engaging visual content would be advantageous.

To learn more about the role, please click here to download the role description.

How to Apply

Your application must include:

• an up-to-date resume (maximum 5 pages)
• and a cover letter (maximum 1 page) that details your capabilities and experience in relation to the above role.

Applications must be submitted via our recruitment portal; applications will not be accepted by email.

Closing Date: Thursday 30 July 2026 [10.00AM]

Contact: For any questions related to the role please contact Tom Ferguson, Associate Director Integrated Production via [email protected].

For any questions about the recruitment process or to discuss reasonable adjustments please contact Sally McRae, Talent Acquisition Partner via [email protected].

Working at the Department of Creative Industries, Tourism, Hospitality and Sport

At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.

Together we:

• Create social and economic opportunities for the state
• Support the creation of jobs across the creative, visitor and night-time economies
• Prioritise First Nations artists, stories and culture
• Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
• Drive visitation through events, campaigns and visitor experience development
• Activate our night-time and creative economies to unlock unique precincts and community spaces
• Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
• Support NSW’s key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state’s diverse cultural assets and history.

We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.

A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.