Social Media & Content Specialist

About the role

Mater Foundation are looking for a Social Media & Content Specialist to join the Lotteries team! This permanent, full-time role will be based at our Newstead campus.

As the healthcare needs of Queenslanders grow, so does the role of Mater Foundation. 

Mater Foundation is an iconic Queensland fundraising and philanthropic institution, committed to providing exceptional care through health, education and research. It meets a profoundly satisfying mission to improve the health and wellbeing of our community and to continue the Mater tradition of care and compassion.

Mater Foundation helps to underpin an extensive network of hospitals across Queensland, a world-class research institute and a nationally accredited education provider.

Salary: Commensurate with experience plus superannuation and access to not-for-profit salary packaging up to $15,900  + access to many staff benefits!  

What you’ll be doing at Mater Lotteries?

The Social Media & Content Specialist is responsible for owning and growing our organic social presence, creating compelling, channel-first content that delivers against campaign and acquisition objectives. You will oversee organic social media, content strategy, production shoots, campaign delivery, community management and performance reporting.

You’ll collaborate closely with our digital marketing team, agency partners, production crews and internal stakeholders to ensure all content aligns with brand guidelines, engages audiences and supports acquisition goals.

• Own and be accountable for performance and growth of the Lottery’s organic social media function
• Develop and execute social-first content strategies for Mater Lotteries in alignment with overall team objectives.
• Plan, create and publish platform-native content (video, reels, stories, posts) optimised for engagement and conversion
• Lead content shoots and production, working closely with creators, agencies and internal teams
• Map, test and apply AI tools for content creation
• Contribute to content marketing strategies working in partnership with Lifecycle and Brand teams such as written content including blogs, landing pages and campaign messaging
• Develop and test value propositions to understand supporter motivations
• Prepare clear agency briefs, timelines and budgets
• Ensure all supporter‑facing content aligns with brand guidelines and tone of voice
• Provide executive summaries of key reports for the Head of Digital – Lotteries

About you

You are a hands-on social content specialist with a proven track record of building and managing social channels, not just planning campaigns.

You understand platform dynamics, content trends and audience behaviours, and you’re confident creating, testing and optimising content that drives engagement and results.

• Hands-on experience managing production workflows and projects, including timelines, stakeholder communication and delivery tracking across different channels.
• Proven analytical skills with the ability to use data to guide decisions.
• At least 3 years’ experience in social media and content management, with proven experience delivering commercially effective content that drives tangible results
• Experience in quality assurance of marketing assets, including proofreading and effectiveness assessment.
• Solid understanding of digital growth, acquisition marketing, social media, digital publishing and asset management.
• Familiarity with best‑practice digital marketing techniques.
• Experience administering social accounts and working with content management systems (CMS).
• Proven ability to create channel‑appropriate content.
• Strong interpersonal skills and the ability to collaborate effectively to achieve campaign outcomes.

Nice to have

• Experience operating in environments with a steady flow of content, where planning, prioritisation and quality are equally important (e.g. eCommerce, media, etc)
• Familiarity with AI tools for content ideation and production
• Experience working with agencies, creators or influencers
• Understanding of acquisition-focused marketing and conversion-driven content

Why join us?

Mater is Queensland’s largest not-for-profit healthcare provider, delivering exceptional care to nearly 700,000 patients each year across 11 (soon to be 12) hospitals. We’re leaders in healthcare, education,  fundraising & philanthropy and research — and it’s our people who make the difference.

We’re looking for passionate individuals to join our team and help shape the future of care. At Mater, you’ll be part of a purpose-driven organisation that values innovation, compassion, and excellence.

• Increase your take-home pay with generous salary packaging options, including meal and entertainment benefits
• Grow your career with access to industry-leading training and professional development through Mater Education
• Wellbeing support through our Employee Assistance Program and on-site pastoral care teams
• Access a range of health and wellbeing services with a corporate discount on private health insurance
• Exclusive discounts across dining, retail, travel, accommodation (just to name a few!)
• Stay active with unlimited access to discounted gyms via the Fitness Passport program
• Convenient, discounted on-site parking
• Enjoy great food with reduced prices at our campus cafés and coffee spots
• Join Queensland’s Largest and Most Innovative Not-for-Profit Healthcare Team.

Be part of something bigger. Make your move with Mater. #GETBETTERWITHMATER

Applications close 30 June –please note, we may contact applicants prior to the closing date, please do not hesitate to APPLY NOW. Direct applications only — we are not engaging recruitment agencies at this time. All successful candidates may be required to complete pre‑employment checks (including criminal history, working rights, medical and working with children checks).

Mater offers a safe, supportive, flexible and inclusive workplace where everyone is valued. We welcome applications from people of all backgrounds and abilities. Visit our Reconciliation webpage. 

Mater ensures all children have an environment suitable for their safety and wellbeing through proper supervision and safeguarding practices.