Social Media Content Coordinator

About People Search

People Search is a leading web development division within PeopleConnect, serving over one million customers nationwide. Our products consistently rank among the top 500 most visited websites in the U.S. and have been featured by Discovery Channel, Mashable, Vice, Entrepreneur, and Business Insider.

We build and scale products that connect, inform, and protect people. Our team is fast-moving, analytical, and highly collaborative, with a strong focus on measurable impact and continuous optimization.

Role Overview

The Social Media Content Coordinator is responsible for executing and managing day-to-day social media activities across multiple platforms to increase brand awareness, engagement, and audience growth. This role will work closely with Content, Design, and Marketing teams to create compelling social content, maintain publishing calendars, engage with online communities, and monitor social media performance.

The ideal candidate is highly organized, creative, detail-oriented, and passionate about social media trends, content creation, and storytelling.

Core Responsibilities

Social Media Management

• Execute and maintain the social media content calendar across platforms including Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• QA, schedule, and publish social media content using approved social management tools.
• Ensure content is aligned with brand guidelines, campaign objectives, and messaging priorities.
• Coordinate social media campaigns, promotions, product feature launches, and seasonal initiatives.

Content Creation & Coordination

• Create engaging social media copy tailored to each platform.
• Develop basic visual content using templates or custom designs.
• Capture and edit simple photo and video content for social channels.
• Support short-form video production, including scripts, hooks, text overlays, basic editing, and platform-native formatting.
• Assist in repurposing blog content, podcasts, webinars, PR placements, customer testimonials, and other marketing assets into social media content.

Community Management

• Monitor social media channels daily and respond to comments, messages, and mentions in a timely manner.
• Engage with followers, influencers, partners, and industry communities to increase brand visibility and audience engagement.
• Escalate customer service issues or brand reputation concerns to appropriate internal teams.
• Track recurring audience questions, feedback, and objections to inform future content ideas.

Social Listening & Trend Monitoring

• Monitor industry trends, emerging social media features, viral content, and competitor activity.
• Identify opportunities to participate in relevant conversations and cultural moments.
• Recommend new content ideas based on audience interests and platform trends.

Reporting & Analytics

• Track and report on key social media metrics including reach, engagement, follower growth, video views, and referral traffic.
• Assist in preparing monthly performance reports and insights.
• Use data to identify opportunities for optimization and content improvements.

Cross-Functional Collaboration

• Partner with Content Marketing, Product Marketing, PR, and Design teams to support integrated marketing campaigns.
• Coordinate content requests and ensure social media deliverables are completed on schedule.
• Maintain organized documentation of content calendars, creative assets, and campaign performance.

Requirements

Required

• 1–3 years of experience in social media marketing, digital marketing, communications, or a related field.
• Strong understanding of major social media platforms and best practices.
• Excellent written communication and copywriting skills.
• Strong organizational and project management abilities.
• Ability to manage multiple projects and deadlines simultaneously.
• Familiarity with social media scheduling and analytics tools.
• Comfort working with multiple brands, campaigns, or priorities at once.

Preferred

• Experience creating short-form video content for TikTok, Instagram Reels, and YouTube Shorts, including scripts.
• Basic graphic design experience using Canva, Adobe Creative Suite, or similar tools.
• Experience with social listening tools and community management.
• Knowledge of SEO, content marketing, or influencer marketing.
• Experience working in a fast-paced growth marketing environment.
• Familiarity with regulated, compliance-sensitive industries.
• Experience with Reddit, forums, or community-led platforms

Reporting Structure

Base Range: $65,000- $84,000

Bonus Target: 25%

This position is exempt (salaried).

The range reflects what the company reasonably expects to pay for the position. Actual compensation depends on experience, qualifications, and scope of responsibility.

Benefits

• 100% company-paid Medical, Dental, and Vision coverage
• Generous bonus package
• Unlimited Vacation policy
• Paid Sick Leave and Paid Holidays
• 401(k) Plan with company match
• Daily company-paid lunches for onsite employees
• Paid Parental Leave and Dependent Care support
• Student Loan Repayment Program and 529 Education Savings Plan
• Training and Education Reimbursement
• Paid Parking
• Pet Insurance and Employee Referral Rewards
• Dog-friendly office, complimentary snacks, beverages, and on-site gym

The Company’s Applicant and Worker Privacy Notice can be found here.

PeopleConnect is an equal opportunity employer.

Local area candidates are encouraged to apply. Please note we are not able to offer visa sponsorship, visa transfer, or corp-to-corp arrangements.

Note for Principal Agencies: Principal agents should not forward resumes to PeopleConnect, as we will not be responsible for any fees arising from the use of resumes submitted from agencies without a prior written and signed agreement and authorized job order in place.