Social Media + Community Specialist

Social Media & Community Specialist

Location: Southern California (Commuting distance to Murrieta, CA)

Job Type: Full Time/Hybrid (Monday-Friday with occasional weekends)

Reports To: Social Media and Community Manager

About Primally Pure

Primally Pure is a holistic skincare and wellness brand committed to creating truly natural, non-toxic products that support radiant skin, healthy living, and a more intentional lifestyle. We’re passionate about education, transparency, and building a deeply engaged community rooted in real wellness.

We’re looking for a creative, proactive, and community-minded Social Media & Community Specialist who is passionate about non-toxic beauty and excited to help grow a fast-growing brand’s social presence. This person will play a key role in fostering meaningful connection across TikTok and Instagram through thoughtful engagement, platform-native content, and a strong understanding of what makes an online community feel seen, valued, and inspired.

Position Overview

Primally Pure is seeking an organized, community-minded Social Media & Community Specialist to support the day-to-day execution of our social media strategy. This role will work closely with the Social Media & Community Manager to strengthen our online community, coordinate social content and publishing, support creator relationships, and help bring social-first initiatives to life.

The ideal candidate understands Instagram and TikTok, has a strong interest in beauty and wellness, and can balance thoughtful communication with strong organization and follow-through.

Essential Duties & Responsibilities

Community Engagement

• Respond to comments and direct messages across Primally Pure’s organic and paid social channels, and tagged mentions in a timely manner.
• Build relationships with customers, creators, brands, and aligned accounts through thoughtful, proactive engagement.
• Identify recurring questions, community feedback, and relevant conversations to share with the broader team.
• Support communications and activations within Instagram Broadcast Channels and other emerging social features.
• Help maintain a consistent, timely, and elevated brand voice across community touchpoints.

Social Media Coordination

• Coordinate assets and publishing across social platforms, with a primary focus on Instagram and TikTok.
• Support the social content calendar, ensuring assets are organized, approved, and published accurately and on time.
• Assist with capturing content at the Murrieta office, Podcast filming, photoshoots, community events, brand activations, and Southern California opportunities as needed.
• Assist with captions, Instagram Story copy, community prompts, and platform-specific messaging.
• Coordinate creative briefs, timelines, and asset needs with the social designer and internal partners.
• Support giveaways, brand partnerships, product launches, and social growth initiatives.
• Share weekly updates on relevant platform trends, content formats, and social opportunities.

Reporting & Insights

• Pull and organize monthly social and community performance metrics.
• Track engagement, response activity, community growth, and other relevant KPIs.
• Surface audience insights, recurring feedback, and content opportunities that can inform future social strategy.
• Support launch and campaign reporting with qualitative and quantitative community insights.

Qualifications

• 2–3 years of experience in social media, community, influencer marketing, or a related role.
• Experience within skincare, beauty, health, wellness, lifestyle, or another consumer brand is strongly preferred.
• Bachelor’s degree in Communications, Marketing, Public Relations, or a related field preferred.
• Strong understanding of Instagram and TikTok, including publishing, engagement, trends, and platform best practices.
• Exceptional written and verbal communication skills with a strong eye for tone, grammar, and brand consistency.
• Highly organized and able to balance multiple projects, priorities, timelines, and relationships at once.
• Comfortable working in a fast-paced environment where priorities may shift quickly.
• A proactive, resourceful go-getter who is not afraid to dive in, take initiative, and help wherever needed.
• Strong follow-through and the ability to move projects forward with minimal oversight.
• Experience with short-form video creation and editing tools such as CapCut.
• Comfortable filming content and appearing on camera when needed.
• Familiarity with social scheduling, analytics, project management, and digital asset tools is a plus.