Social Media & Community Outreach Coordinator

Join the Heart'n Soul Team. Our Soul Food is our patients and families! Our mission is to intentionally focus our efforts to ensure that everyone has information and access to high-quality, compassionate care when facing a life-limiting illness. We seek qualified individuals to partner with us at Heart’n Soul Hospice, embrace our mission and be part of a team that serves a higher purpose- patients and families. We are the Employer of CHOICE, Heart’n Soul’s core values are CHOICE…

C – Compassion First: We care for every patient and family with empathy, dignity, and kindness.

H – Heart’n Soul Connections: We create authentic bonds by listening deeply, communicating openly, and honoring every story.

O – Obligation to Act, Listen, and Honor: We Always GO, Always Listen, Always Honor.

I – Integrity in All We Do: We build trust through honesty, accountability, and the highest ethical standards.

C – Commitment to Excellence in Care: We are dedicated to quality, innovation, and continuous improvement in patient care.

E – Empathy in Every Interaction: Because every story and every moment matters.

Social Media & Community Outreach Coordinator

The ideal candidate is a strong communicator with experience in digital marketing, community outreach, healthcare marketing, or nonprofit engagement who is passionate about serving patients, families, healthcare partners, and the community.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Healthcare Administration, or related field; equivalent experience may be considered.
• Minimum of 2 years of experience in social media management, marketing, community outreach, or public relations.
• Strong written and verbal communication skills.
• Proficiency with social media platforms and content scheduling tools.
• Experience creating digital content, including photography and video.
• Valid driver's license and ability to travel locally for events and community meetings.
• Strong organizational and project management skills.

Preferred

• Experience in healthcare, hospice, home health, senior services, or nonprofit organizations.
• Knowledge of HIPAA and healthcare marketing guidelines.
• Familiarity with Canva, Adobe Creative Suite, Mailchimp, WordPress, or similar marketing tools.
• Experience coordinating community events and public presentations.

Essential Responsibilities

Social Media Management

• Develop and implement social media strategies across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
• Create, schedule, and publish engaging content that aligns with Heart'n Soul Hospice's mission and values.
• Manage content calendars and maintain a consistent posting schedule.
• Capture photos, videos, patient and caregiver stories (with appropriate permissions), and event highlights.
• Monitor social media channels, respond to comments and messages, and foster positive online engagement.
• Track and analyze social media performance metrics and provide monthly reports with recommendations for growth.
• Ensure all marketing content complies with HIPAA and healthcare marketing regulations.

Community Outreach & Relationship Building

• Develop and maintain relationships with healthcare providers, senior living communities, nursing facilities, churches, civic organizations, veteran groups, and community partners.
• Represent Heart'n Soul Hospice at community events, health fairs, networking functions, and educational presentations.
• Coordinate sponsorships, community partnerships, and outreach initiatives to increase visibility and referrals.
• Assist in developing educational programs that promote awareness of hospice services and advance care planning.
• Cultivate relationships with referral sources and community stakeholders.

Event Planning & Brand Awareness

• Coordinate community events, caregiver support activities, appreciation programs, and volunteer recognition events.
• Manage event logistics, promotional materials, registration, and follow-up communications.
• Develop digital campaigns.
• Support public relations initiatives and community storytelling opportunities.
• Identify opportunities to increase brand awareness and community engagement.

Communications & Content Development

• Write compelling social media posts, blogs, newsletters, email campaigns, and promotional content.
• Maintain website content and ensure information is current and engaging.
• Collaborate with leadership and clinical teams to highlight programs, success stories, and community impact.
• Assist with reputation management and online review monitoring.

It is this Agency's policy to provide equal employment opportunities without regard to age, race, color, religion, military status, gender preference, sex, marital status, national origin or disability.