Social Media & Community Marketing Specialist

Essential Job Responsibilities:

• Cultivate and actively engage online communities across social platforms, serving as the voice of the brand while fostering authentic consumer relationships and positive brand sentiment.

• Manage day-to-day community engagement by monitoring and responding to comments, messages, reviews, and consumer inquiries in a timely and professional manner.
• Develop, maintain, and execute integrated social media content and calendar aligned with brand priorities, marketing campaigns, product launches, seasonal moments, and cultural trends.
• Monitor emerging social media trends, platform updates, competitive activity, and consumer conversations to identify opportunities for engagement and content innovation.
• Support development and optimization of short-form video, social-first content, and user-generated content programs to increase engagement and reach.
• Oversee the Influencer Program, including partnership identification, contracting, content review and approval, performance tracking, relationship management, and budget stewardship.
• Manage branded social partnerships and collaborations from planning through execution, including timelines, asset coordination, deliverables, and performance recap reporting.
• Support paid social initiatives by collaborating with agency partners on content development, campaign execution, and performance evaluation.
• Track and communicate social and influencer program results.
• Assist with public relations initiatives and media opportunities by coordinating messaging, timelines, approvals, and content distribution.
• Manage social media, influencer, and community marketing budgets including invoice processing, coding, and expense tracking.
• Collaborate across Corporate Communications to support employee communications, company announcements, LinkedIn content, etc..
• Comply with all Company rules, regulations, and policies.
• Perform other duties as assigned.

Qualifications:

• Must be at least 18 years old.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 2–3 years of relevant experience in social media, community management, or brand communications.
• Experience managing social media platforms and supporting communication initiatives.
• Valid driver’s license required; must be insurable under Good Foods Group’s insurance policy.

Additional Skills:

• Experience managing business accounts across Meta (Facebook & Instagram), TikTok, Pinterest, LinkedIn, YouTube, and emerging social platforms.
• Experience with social media management and scheduling platforms such as Sprout Social, Hootsuite, or similar tools
• Experience developing and editing photo and video content, ideally through Canva, CapCut, etc.
• Demonstrate strong collaboration skills with internal and external teams
• Ability to manage several projects at once while working with cross-functional teams
• Strong attention to detail in a highly dynamic and changing environment
• Effective time management and organizational skills
• Willingness and ability to work in a team environment

Travel:

• This position will require minimal travel

Work Environment:

• Hybrid role based in Pleasant Prairie, WI, with work performed both remotely and in a professional office environment.
• Office environment may include frequent interruptions and collaboration with cross-functional teams.
• Occasional time may be spent in production or plant areas to support business needs.
• When entering production or plant areas, the team member must follow all safety, personal protective equipment (PPE), and Good Manufacturing Practices (GMPs) requirements.

Physical Requirements:

• Able to sit or stand for extended periods of time
• Able to type and dial a phone
• Able to Speak and/or hear
• Have vision abilities to include proximate vision, color vision and the ability to adjust focus as well as be able to effectively see and process computer generated images on a screen
• Able to lift 20 pounds occasionally