Social Media Community & Engagement Coordinator

Job DetailsLevel: EntryJob Location: Hybrid - East Lansing, MI 48823Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $38,290.00 - $63,816.00 SalaryTravel Percentage: Up to 25%

Job Title: Social Media Community & Engagement Coordinator

Position Reports To: Digital Marketing Manager

Positions Reporting to This Job: N/A

Managerial Responsibility: Individual Contributor

Job Type: Remote w/ Travel

Job Level: Grade 2

FLSA Classification: Non-Exempt

Competency Grouping: Professional

Job Summary

The Social Media Community & Engagement Coordinator serves as a bridge between BIGGBY COFFEE’s social media marketing efforts and franchisee and end-consumer experience. This role is responsible for day-to-day social media execution, community engagement, franchise support, and platform management. This role ensures a seamless and engaging experience for followers while supporting franchisees in maximizing their social media presence. The coordinator maintains the social media publishing calendar by organizing approved content, scheduling posts, and ensuring campaigns are executed accurately and on time. This role works closely with the Social Media Strategist but both roles independently report to the Digital Marketing Manager.

Essential Duties And Responsibilities

• Monitor social media platforms and engage with followers to foster community and brand loyalty.
• Respond to consumer inquiries, comments, and resolve issues promptly.
• Identify and escalate issues and opportunities across BIGGBY social channels.
• Manage franchisee social media support tickets and provide guidance.
• Onboard and support franchisees in setting up and maintaining their social media and business listing accounts.
• creating and preparing social media content, including copy, photos, and short videos, for publishing across BIGGBY social channels.
• Maintain the social media publishing calendar by organizing approved content, scheduling posts, and ensuring all content is published accurately and on schedule.
• Oversee platform maintenance and monitor any issues or improvements.
• Organize and deliver store content compliance reporting to applicaple Field Operations teams
• Collaborate with internal teams (Brand, People Operations etc) on social media initiatives and content distribution.
• Provide administrative support for social media and business listing related projects.
• Manage business listings platform, SoCi, to provide onboarding and assistance to stores
• Monitor community engagement trends and share observations with the Social Media & Content Strategist to support performance analysis and future content planning.

This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.

Minimum Requirements

Education

• Bachelor’s Degree in Marketing, Digital Marketing, Advertising, or related field required
• Relevant job experience may be substituted for educational requirements

Experience

• Minimum of 2 year of job-related experience with social media platform content
• QSR and franchise social media marketing experience preferred.

Knowledge

• Experience with a scheduling platform and social media platforms (Facebook, Instagram, X, LinkedIn, Tiktok, YouTube)
• Proficient in MS Office Suite
• Canva experience
• Digital Business Listings experience (Google My Business, Meta)

Ability

• Ability to create content
• Proven ability to manage multiple projects and priorities at once
• Good interpersonal skills and ability to collaborate cross-functionally
• Ability to excel in a remote work environment, both independently and as a member of a team
• Ability to manage stress and conflicts in a work setting

Licensing / Professional Certification

• Facebook and Google Analytics certifications preferred

Physical Requirements

• Ability to lift up to 40 lbs occasionally
• Prolonged periods of seated work

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Other Requirements

• Reliable internet and setting to perform job remotely
• Regular travel to store locations for content creation and occasional travel for company meetings, events, and cross-functional initiatives is an essential function of this role.

Company Overview

We believe that coffee brings people together and we are fueled by our purpose to build communities where people feel connected, valued, uplifted, and inspired! We are a 100% franchise company that has grown to over 450 locations in 13 states since we started in 1995. We invite you to grow with us! We are always looking for individuals to join our team who possess a desire to grow and a willingness to share as a professional and individual.

Our Core Values are:

Own Your Impact - Authenticity is the foundation of connection. Integrity, diversity, and respect shape how we show up and support others.

Grow! - We embrace growth as a lifelong journey. We support learning, risk-taking, and celebrating progress.

Display Courage - Courage means showing up even when it’s uncomfortable. It’s about saying the hard things, standing for values, and growing through challenges.

Elevate Every Day - Greatness lives in everyday moments. We turn the ordinary into something uplifting and memorable.

Benefits & Perks

As a full-time Home Office employee, you would receive a variety of benefits including:

• 10 days of vacation days as a new hire. Vacation days will then increase with your tenure.
• 9 Sick Days, 5 Floating Holidays, and 3 Volunteer Days per calendar year.
• 13 Company-Paid holidays per year.
• A paid sabbatical after every 5 years of employment.
• Family Care Plan (maternity/paternity)
• Bereavement days

The BIGGBY® COFFEE Corporate Office also offers ST/LT disability, 401K w/ employer match (up to 4%), Tuition Reimbursement, $100,000 company-paid life insurance, and medical, dental, & vision insurance.

We also offer numerous perks including a remote office set-up bonus, a fixed monthly allotment, flexible scheduling, discounted pet insurance, discounted BIGGBY® merchandise, discounted college tuition through select universities, and more!

*Candidates will be placed in the salary range based on relevant skills and experience requested for the role.

**Applicants must reside or relocate to a state the BIGGBY® COFFEE Home Office is registered to conduct business in, which are MI, OH, CT, SC, KY, VA and FL.

BIGGBY® COFFEE exists to build communities where people feel connected, valued, uplifted, and inspired. Global Orange Development, LLC (“GODev”) is an Equal Opportunity Employer. Consistent with our values: Grow! Elevate Every Day, Own Your Impact, and Display Courage, we strive to create a safe, supportive community where every individual can thrive.

GODev does not discriminate on the basis of actual or perceived race (including traits historically associated with race including but not limited to, hair texture and hair styles), color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, height, weight, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances

In accordance with the Americans with Disabilities Act (ADA) and the Michigan Persons with Disabilities Civil Rights Act (PWDCRA), GODev provides reasonable accommodations for applicants and employees with disabilities.

This statement applies to GODev’s Home Office employees. Each BIGGBY® COFFEE franchise location is independently owned and operated and is solely responsible for its own employment policies and practices.Qualifications