Social Media & Communications Coordinator

Department

Student Government Branches

Compensation

General Description /Primary Purpose

• Reporting to the Assistant Director of SG Branches, the Social Media & Communications Coordinator oversees and advances UNF Student Government’s social media presence through a unified branding and communications strategy, leading the Student Government Marketing & Communications team while collaborating with university partners to enhance engagement and reputation.
• Serving as the administrative constant across student leadership transitions, this role develops and executes strategic campaigns, provides guidance on best practices, policy compliance, and ADA accessibility, and ensures a professional, ethical, and consistent social media presence that reflects the values of the UNF community.

Job Functions

• Advise, supervise, train, and evaluate the Student Government Marketing and Communications team, overseeing daily operations, professional development, risk management awareness, and the implementation of communication best practices.
• Lead the development and execution of comprehensive marketing, communications, and social media strategies that advance Student Government’s mission, enhance student engagement, support University strategic goals, and promote major programs, initiatives, and events.
• Manage Student Government’s digital presence and communication platforms, including social media channels, websites, event calendars, Perch Portal/Campus Groups, and other engagement tools, ensuring accessibility, ADA compliance, brand consistency, and effective audience outreach.
• Develop, coordinate, and assess marketing campaigns and content, including messaging, photography, videography, visual identity, target audience engagement, cross-campus collaborations, and promotional materials across print, web, and social media platforms.
• Monitor, analyze, and report communication performance metrics and trends, utilizing analytics, industry research, higher education best practices, and stakeholder feedback to inform strategy, continuous improvement, and leadership decision-making.
• Serve as a subject matter resource on communications-related policies, compliance, and governance matters, including public records requests, applicable federal and state regulations, social media guidelines, standard operating procedures, and recommendations for senior leadership. Support operational and emergency communication needs, including social media monitoring during emergencies.
• Other duties as assigned.

Required Qualifications

Master's or Bachelor's degree and 2+ years of relevant experience, or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219.

Statement(s) of Understanding

This position requires a background check. In conjunction with the University's policy, this position may also require a credit check.

The holder of this position is designated as a “Responsible Employee” pursuant to their role under Title IX. Therefore, the incumbent must promptly report allegations of sexual misconduct, sexual violence, and child sexual abuse by or against any student, employee, contractor, or visitor to the University’s Title IX Administrator or any divisional Title IX Coordinator

This position has been designated as a Campus Security Authority (CSA). This position has been designated as a CSA because it involves significant responsibility for student and campus activities and/or responsibility for campus security. As such, any person in this position must report to the University Police Department a crime or an incident that might be a crime that he/she becomes aware of. This position has a reporting requirement because the University believes that responsibility for students, campus activities and/or campus security will make the holder of this position someone members of the University community will see as an authority figure and someone to whom they can seek help. A CSA is not expected to investigate or determine whether a criminal incident actually took place. A CSA ’ s responsibility is a duty to report. All positions designated as CSAs are required to complete an online or in - person training session. For more information concerning training or CSA designations, please contact the Clery Act Compliance Manager at (904) 620-1423 or [email protected].

Equal Opportunity

The University of North Florida (UNF) is committed to providing an inclusive and welcoming environment for all who interact in our community. In building this environment, we strive to attract students, faculty and staff from a variety of cultures, backgrounds and life experiences. The University of North Florida does not commit or permit discrimination or harassment on the basis of genetic information, race, color, religion, age, sex, disability, marital status, national origin, or veteran status in any educational, employment, social, recreational program or activity that it offers. In addition, UNF will not commit or permit retaliation against an individual who reports discrimination or harassment or an individual who cooperates in an investigation of an alleged violation of university regulation.

Carnegie

UNF is a Carnegie Community Engaged Institution. This designation celebrates the University’s collaboration with community partners from the local to the global level. It reflects UNF’s mission to contribute to the public good and prepare educated, engaged citizens.