Social Media Champion

Social Media Champion

Prime Property Group | Wellington

Are you a creative storyteller who knows how to turn great experiences into engaging social content?

Prime Property Group is looking for a passionate Social Media Champion to lead and grow the organic social media presence across our portfolio of hotels. This is an exciting opportunity for someone who loves hospitality, content creation, and building genuine online communities.

Working closely with hotel managers and our marketing team, you'll bring each property's unique personality to life through compelling social media content that inspires, engages, and drives brand awareness.

About Us

Prime Property Group is a diversified property organisation with interests across New Zealand, including:

• Hotels and accommodation
• Commercial office buildings
• Car parking facilities
• Residential properties
• Industrial and retail developments
• Residential land and housing developments

Our hotel portfolio continues to grow, and we're looking for someone who can help showcase the unique experiences our properties offer.

About the Role

As our Social Media Champion, you'll take ownership of the organic social media strategy across multiple hotel brands and properties.

You'll create engaging content, manage publishing schedules, collaborate with hotel teams, and build strong online communities that reflect our brands and connect with our audiences.

This is a hands-on role suited to someone who enjoys balancing creativity with organisation and loves seeing measurable results from their work.

Key Responsibilities

Content Strategy & Planning

• Develop and implement an organic social media strategy aligned to business objectives
• Create and manage content calendars across Instagram, Facebook, LinkedIn and other relevant platforms
• Identify opportunities to showcase hotel experiences, local attractions, events and guest stories
• Work closely with hotel teams to ensure content remains relevant, authentic and on-brand

Content Creation

• Produce engaging content including photography, short-form video, reels, stories and captions
• Maintain brand consistency while tailoring content for individual hotel personalities
• Coordinate with photographers, videographers and other creative suppliers when required
• Repurpose content for websites, blogs and internal communications

Collaboration & Stakeholder Management

• Partner with hotel managers across multiple properties
• Provide guidance on content capture and social media best practices
• Act as the central point of coordination for all organic social media activity

Community Engagement

• Monitor and respond to social media comments and messages
• Build positive online communities and encourage audience interaction
• Escalate customer concerns and negative feedback appropriately

Reporting & Optimisation

• Track engagement, reach, audience growth and other key metrics
• Produce regular performance reports and insights
• Test and refine content approaches to maximise results

About You

You'll be a highly organised and creative marketer who thrives in a fast-paced environment.

You'll bring:

• Proven experience managing organic social media accounts
• Previous experience in hospitality, hotels, tourism or lifestyle brands (preferred)
• Strong copywriting and content creation skills
• An eye for visual storytelling and brand consistency
• Excellent communication and stakeholder management skills
• Experience managing multiple projects and brands simultaneously
• A proactive, positive and collaborative approach
• Strong attention to detail
• Experience using social media scheduling and reporting tools such as Hootsuite

Why Join Us?

• Be part of a growing and diverse New Zealand property group
• Work with a portfolio of unique hotel brands
• Enjoy variety and creativity in your day-to-day work
• Collaborate with passionate hospitality professionals
• Opportunity to make a real impact on brand visibility and guest engagement
• Supportive team culture with room to grow

Interested?

If you're a social media professional who loves storytelling, hospitality, and creating content that genuinely connects with people, we'd love to hear from you.

Apply now with your CV, cover letter, and examples of social media accounts or content you've managed.

Prime Property Group Creating exceptional places and experiences across New Zealand.