Social Media Campaign & Strategy Manager

Responsibilities include but are not limited to:

• Own Valley's social strategy and roadmap, aligning the channel to enterprise brand, marketing, reputation, and business priorities.
• Translate major priorities--growth, acquisition, engagement, community impact, employer brand, and enterprise storytelling--into focused annual and quarterly plans.
• Use social listening, audience insights, competitive signals, and performance data to shape strategy and keep Valley relevant.
• Lead the content strategy, editorial calendar, and platform approach across Valley's social channels.
• Turn business priorities into platform-native content that is clear, useful, distinctive, and built to earn attention.
• Guide creative development so content reflects Valley's voice, brand promise, customer needs, and regulatory expectations.
• Act as the social strategy partner to Marketing, Communications, Product, HR, Retail, Customer Care, and Executive Leadership.
• Influence how enterprise priorities show up across social, ensuring messages are connected, timely, and audience-first.
• Build associate advocacy programs that help employees share Valley stories confidently and appropriately.
• Set governance, publishing workflows, access controls, escalation paths, and response standards that help teams move quickly and responsibly.
• Ensure social activity meets banking regulations, company policies, brand standards, accessibility requirements, and record retention guidelines.
• Monitor engagement, customer concerns, sentiment, and reputation risks; coordinate responses with Customer Care, Communications, and Legal/Compliance as needed.
• Manage day-to-day execution across channels, campaigns, agencies, tools, and platform partners.
• Measure performance across reach, engagement, sentiment, traffic, conversion signals, efficiency, and business impact.
• Deliver executive-ready reporting that shows what is working, what is changing, and where to optimize next.

Qualifications

Required Skills:

• Exceptional storytelling skills with ability to transform priorities into compelling, platform-native content.
• Proven ability to build strategic, insight driven owned channel programs.
• Ability to translate channel expertise into business and customer impact.
• Understanding of enterprise social platforms, social listening, analytics tools, publishing workflows, reputation management strategies and governance controls.
• Familiarity with AI-powered content, creative, and analytics tools to accelerate ideation, production, optimization, and learning.
• Experience with Hootsuite or similar social management platforms.
• Proficiency in Microsoft Office Suite.
• Deep understanding of LinkedIn, Facebook, Instagram, X, YouTube, and emerging platforms.
• Knowledge of organic social media best practices, content development, audience targeting, and platform optimization.
• Strong understanding of social media KPIs and performance measurement.
• Exceptional writing and editing skills with ability to simplify financial topics into engaging, customer-friendly content.
• Strong understanding of content marketing and audience segmentation.
• Excellent collaboration and cross-functional stakeholder management skills with ability to work effectively across all levels of the organization.

Required Experience:

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field. Minimum of 7 years of experience in social media, brand, content, or digital marketing for a consumer-facing brand.