Social Media Brand Strategist

What You'll Do

At Principal, we're looking for a creative, organized, and strategically minded Social Media Brand Strategist to join our Global Brand & Experience Center of Excellence.

We're seeking a hands-on social media expert who understands how brands win on social platforms through compelling content, smart activation strategies, and a deep understanding of audience behavior.

In this role, you'll help shape how Principal and Principal Asset Management shows up across social channels, translating thought leadership, campaigns, events, business priorities, and subject matter expertise into engaging content and social media strategies that drive impact. You'll partner across marketing, communications, creative, and business teams to help elevate our social presence while advancing social media adoption and understanding across the organization.

What You'll Do

• Develop and execute social media strategies that strengthen and grow the Principal and Principal Asset Management brands.
• Create and manage social content across LinkedIn, Facebook, Instagram, and emerging platforms.

• Own portions of the content calendar, from concept development through activation.
• Create, review, and optimize content to ensure creative quality, platform alignment, and audience engagement.
• Translate thought leadership, campaigns, events, and business priorities into social-first content opportunities.
• Provide strategic recommendations on how and where content should be activated for maximum impact.
• Monitor platform trends, algorithm changes, and social media best practices to continuously improve performance.
• Partner with stakeholders across the enterprise, providing guidance and recommendations grounded in social media expertise.
• Support live event coverage and on-site content creation opportunities, including video and real-time storytelling.
• Analyze social media performance and deliver regular insights and recommendations to stakeholders.
• Help establish and advance social media standards, education, governance, and best practices across Principal.

Who You Are

• 5+ years of experience in social media strategy, content creation, and project management.
• Strong knowledge of social media platforms, content formats, audience engagement, and platform algorithms.
• Experience creating and managing content for a brand, organization, or agency.
• Exceptional organizational skills with the ability to manage multiple projects, deliverables, and deadlines.
• Strong creative instincts and experience developing engaging visual, video, and written content.
• Confidence to influence stakeholders, provide strategic direction, and advocate for social media best practices.
• Excellent communication, collaboration, and relationship-building skills.
• Experience using social media management and analytics tools such as Sprinklr.
• Curiosity for emerging trends, platforms, technologies, and social behaviors.
• B2B marketing experience is a plus.

Success in This Role

You are equal parts strategist, creator, and orchestrator. You enjoy developing ideas, but you're equally passionate about bringing those ideas to life through compelling content and thoughtful execution. You thrive in a fast-paced environment, are comfortable balancing competing priorities, and can confidently guide stakeholders toward the most effective social media strategies.

If you're passionate about storytelling, content creation, social media innovation, and building a brand that creates meaningful impact, we'd love to hear from you.

Location

This role will be located at Principal World Headquarters in Des Moines IA and will benefit from a hybrid work arrangement with 3 days a week in the office in a typical work week.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$89300 - $120650 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

8/4/2026

Most Recently Posted Date

8/4/2026

Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.