Social Media Assistant

Position Title: Social Media Assistant

Department: Strategic Communications & Marketing

Advertised Pay: 12.00

Campus Location: Washburn University

Position Summary:

The Social Media Assistant will collaborate with the Assistant Director of Social Media to create engaging and on-brand content for Washburn University’s official social media channels, including Instagram, TikTok, Facebook and others as assigned. The role offers hands-on experience in content creation, social media strategy and event coverage, helping to bring the spirit of Washburn to life through engaging, student-driven content.

Applicants are encouraged to email social media content samples (can be from a personal or organization account) to [email protected] when applying.

About Washburn University:

Washburn University is a teaching-focused, student-centered, public institution located in the metropolitan setting of Topeka that has earned national recognition for its high-impact programs for first-generation students. Washburn has a student body of just over 7,000 students, a significant and growing number of whom are first-generation and Pell-Grant eligible. The University has created educational pathways for all students to be successful and achieve their educational goals.

Washburn is dedicated to recruiting and retaining a dynamic faculty, staff, and student body and cultivating a robust learning and working environment and curriculum. We employ more than one thousand faculty and staff on our campuses throughout Topeka and strive to offer competitive wages, an excellent benefits program, and a supportive culture and a healthy work/life balance. Washburn seeks to create an environment that reflects our core values for creating positive IMPACT: inclusion, modernization, partnership, achievement, community and transformation. In 2024, Washburn was recognized as one of the best colleges in the nation to work for, according to Great Colleges to Work For® program.

Essential Functions:

• Content Creation: Develop and publish compelling content (photos, videos, graphics, captions) tailored for platforms like Instagram, TikTok and Facebook.
• Event Coverage: Attend university events (some during evenings and weekends) to capture content showcasing campus life and student experiences.
• Short-Form Video Production: Film and edit short-form videos using native platform tools or third-party applications such as CapCut, Edits or Adobe Premiere.
• On-Camera Engagement: Appear in or narrate video content, demonstrating comfort and enthusiasm in front of the camera.
• Content Planning: Collaborate with the social media team and departments across campus to brainstorm ideas and assist in developing content calendars.
• Graphic Design: Create visually appealing graphics using tools like Canva or Adobe Creative Suite to support social media posts.
• Trend Monitoring & Audience Research: Stay informed about current social media trends, memes and cultural moments to keep content relevant and engaging.
• Teamwork: Ability to work collaboratively in a team environment and independently when necessary.
• Additional Duties: Perform other related tasks as assigned to support the Strategic Communications & Marketing department.

Required Qualifications:

-Must be a currently enrolled Washburn University student and in good academic standing.

Preferred Qualifications:

• Prior experience in creating social media content, particularly short-form videos.
• Enthusiastic about representing and promoting Washburn University through creative content.
• Actively engaged in campus life and student organizations, with strong awareness of current events, trends and culture at Washburn; Well-connected and in tune with what’s happening on campus.
• Proficiency in using smartphones or cameras for high-quality photo and video capture; familiarity with editing tools like native platform tools, CapCut, Canva or Adobe Creative Suite.
• Strong understanding of internet culture and content strategy. Up to date with the latest social media trends and platform features.
• Strong written and verbal communication abilities.

Special Instructions to Applicants:

Hourly

Background Check Not Required