Social Media Assistant

Social Media Assistant

The Goddard School of Alpharetta – State Bridge Road

Alpharetta, GA

Position Overview

The Goddard School of Alpharetta is looking for a creative, organized, and enthusiastic Social Media Assistant to help showcase our school, classrooms, teachers, and the wonderful experiences our children enjoy each day!

This individual will play an important role in building our school's online presence, creating engaging content, connecting with prospective and current families, and highlighting what makes our school a special place for children to learn and grow.

We are looking for someone who enjoys photography, social media, content creation, and marketing, and who can bring fresh ideas to help our school stand out in the local community.

Key Responsibilities

Social Media Management & Content Creation

• Create, schedule, and publish engaging content across Facebook, Instagram, and other social media platforms.
• Capture photos and short videos of classroom activities, learning experiences, special events, and school celebrations.
• Create visually appealing graphics, reels, stories, and posts using Canva or similar design platforms.
• Develop creative content that highlights our curriculum, teachers, classroom environments, and daily learning experiences.
• Maintain a consistent posting schedule and ensure content reflects the school's brand and values.
• Stay current with social media trends, popular audio, and creative marketing ideas relevant to parents and families.

Marketing & Community Engagement

• Help promote upcoming school events, enrollment opportunities, summer camp, and school activities.
• Develop content that showcases the benefits of our educational programs and encourages prospective families to schedule a school tour.
• Help increase our social media engagement, followers, reach, and overall online visibility.
• Monitor and respond to social media comments and messages professionally, directing enrollment inquiries to the appropriate school administrator.
• Research local community events, businesses, and partnership opportunities that could increase school awareness.
• Help promote the school within the Alpharetta and Johns Creek communities.

School Photography & Events

• Attend select school events to capture photos and videos for social media.
• Highlight special classroom projects, seasonal activities, teacher appreciation, celebrations, and family engagement events.
• Work with teachers and school leadership to identify fun and meaningful classroom moments worth sharing.
• Maintain an organized library of approved school photos, videos, and marketing content.

Marketing & Performance Tracking

• Assist with developing a monthly social media content calendar.
• Track post engagement, views, reach, and follower growth.
• Identify successful content and recommend new ideas to improve engagement.
• Assist with seasonal enrollment campaigns and other marketing initiatives.

Qualifications & Skills

• Experience managing social media accounts, preferably for a business, school, or organization.
• Familiarity with Instagram, Facebook, Reels, Stories, and other social media features.
• Experience with Canva, CapCut, or similar content creation tools.
• Strong photography and videography skills.
• Creative eye for design, presentation, and storytelling.
• Excellent written communication and attention to detail.
• Organized, dependable, and able to work independently.
• Comfortable interacting with teachers, administrators, parents, and children in a professional setting.
• Experience in childcare, education, or family-oriented marketing is a plus.

Important Requirements

• Must maintain strict confidentiality and follow all school policies regarding children's privacy, photography, and media permissions.
• Must obtain appropriate approval before publishing any school-related photos, videos, or information.
• Must represent the school professionally and positively in all online interactions.

What We Are Looking For

We want someone who can bring creativity and fresh energy to our school's marketing efforts. Someone who sees a classroom activity and immediately thinks of a fun way to turn it into a social media post, knows how to capture meaningful moments, and understands how to create content that makes families excited about our school.

Our goal is to tell the story of The Goddard School of Alpharetta — one classroom, one learning experience, and one special moment at a time!