Social Media and Content Specialist

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Breast Cancer Network Australia (BCNA) stands with Australians affected by breast cancer to ensure their voices drive meaningful change. As the leading breast cancer consumer organisation, we inform, support and advocate—bringing people together and driving better outcomes for our community and the healthcare system.

Since their inception in 1998, they have built a strong and resilient network of over 250,000 individuals who have received their support. Alongside this network, BCNA work with the broader cohort of health professionals, government, healthcare providers and partners to influence and create a stronger healthcare system.
  
As BCNA enters an exciting new phase with a refreshed brand and growth strategy, the Social Media & Content Specialist will play a key role in shaping how the organisation connects with its community.
  
Reporting to the Marketing Manager, this specialist role is responsible for leading BCNA’s social media strategy, content and performance across owned and paid channels. You will own and elevate the social function end-to-end, from planning and content development through to execution, optimisation and audience growth.
This is a hands-on, creative and strategic role, developing audience-first, social-first content that brings campaigns, advocacy priorities and lived experiences to life. Working collaboratively across teams, you will drive engagement, amplify awareness and support fundraising and community participation through impactful and responsive social media.
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About YOU​

You are a social media specialist who understands how to connect with audiences in a meaningful and authentic way. You bring both strategic thinking and hands-on capability and enjoy working across creative and analytical tasks.
  
You’re curious, proactive and audience-focused, with strong storytelling skills and a passion for creating content that resonates.
  
You’ll bring:

• Experience managing and growing social media channels for a brand, organisation, cause or community
• Strong content creation skills across video, visual and written formats, including short-form content
• Experience developing and delivering social media strategies that drive engagement and growth
• Experience managing paid social campaigns and using insights to optimise performance
• Strong understanding of social platforms, audience behaviour and emerging trends
• Excellent copywriting and storytelling skills
• Strong organisational and stakeholder engagement skills
• A collaborative, solutions-focused approach
• Alignment with BCNA’s values of Care, Courage, Accountability and Belonging
• Relevant qualifications or experience in marketing, communications, journalism, or a related discipline
• Experience in a health, community or not-for-profit organisation (highly regarded)

  
Gembridge Australia champions diversity and is committed to building an inclusive environment. We encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation and genders.
  
APPLY NOW to create meaningful, audience-led content that connects, informs and supports people affected by breast cancer.
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Gembridge is proud to partner with Breast Cancer Network Australia. ​
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For a confidential discussion, contact Lisa Krishtul or Michelle Varcoe at Gembridge on 1300 313 413 or [email protected].