Social Media Analyst

Job Responsibilities:

• Budget management of social media campaigns; following pacing protocols set
• Maintain a high attention to ad copy, logos, graphics, budget, and scope of work.
• Demonstrate a deep understanding of inventory feeds and utilization.
• Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance.
• Log activities regarding updates to accounts throughout the month.
• Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation.
• Conduct A/B testing to enhance social media strategies continually.
• Engage in Facebook Blueprint courses to stay updated on policies and trends.

Required Qualifications:

• Experience in platforms such as Photoshop, Canva, Google Analytics, etc.
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.
• High attention to detail with the ability to manage multiple projects simultaneously.
• Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience
• Meta Blueprint Certified in Media Buying or Media Planning
• Agency experience