Social and Influencer Manager

What's the role?

We're looking for an Influencer & Social Manager to join Medium Rare's Social Centre of Excellence and help shape the future of creator and social marketing across some of Australia's most recognised brands.

This is an exciting opportunity for an experienced influencer and social specialist who thrives at the intersection of creativity, culture, content and commercial outcomes. Working across Medium Rare, Visual Domain and Storyation, you'll lead influencer campaigns from strategy through to execution, build meaningful relationships with creators and talent partners, and continue to elevate the agency group's influencer and social offering.

As part of the Social Centre of Excellence, you'll work closely with social leads, strategists, creatives, producers and client teams (commercial and content) to deliver impactful creator-led and social-first campaigns that drive engagement, reach and business results.

What this role is about

This role exists to strengthen and grow Medium Rare's influencer and creator marketing offering while supporting best-practice social content across the agency group.

You will lead end-to-end influencer and creator campaigns, using your understanding of social culture, creator communities and platform dynamics to deliver impactful work for clients. A core focus of the role is identifying the right creators, developing effective partnerships and ensuring influencer activity delivers against client objectives and commercial outcomes.

You will not simply coordinate campaigns. Instead, you will act as a trusted influencer and social specialist, helping teams and clients navigate a rapidly evolving creator landscape through strategic thinking, strong relationships and disciplined execution.

What you will do

• Lead end-to-end influencer and creator campaigns across Medium Rare, Visual Domain and Storyation clients
• Identify, vet and recommend creators aligned to client objectives, audiences and budgets
• Develop influencer strategies, creator rationales and partnership recommendations
• Manage creator outreach, negotiations, contracting, usage rights and campaign delivery
• Build and maintain strong relationships with creators, talent managers, agencies and industry partners
• Proactively identify emerging creators, platform trends and partnership opportunities
• Monitor campaign performance and provide reporting, insights and recommendations
• Support social strategy, content ideation and social-first thinking across client programs
• Contribute to best-practice influencer and social processes, tools and ways of working
• Identify opportunities to grow influencer and creator services across existing and prospective clients
• Support agency teams with influencer expertise, training and thought leadership

Who are you?

• You are an experienced influencer and social marketing professional with a strong understanding of the creator economy, social platforms and multi-channel content.
• You bring 5+ years' experience in influencer marketing, creator partnerships, social media or integrated content marketing, ideally within an agency environment. You understand how brands use creators and social content to build awareness, engagement and commercial outcomes, and you're comfortable managing campaigns from strategy through to execution and reporting.
• You operate confidently across multiple stakeholders, build strong relationships and bring a balance of strategic thinking, commercial acumen and hands-on delivery. You are highly organised, naturally collaborative and passionate about social culture, creators and emerging platforms.

Why this role matters

This role plays an important part in how Medium Rare and the wider agency group deliver creator-led and social-first solutions for clients.

You will help shape the quality, consistency and effectiveness of influencer marketing across the business, ensuring our work remains culturally relevant, strategically sound and commercially impactful.

You will help define how we partner with creators, strengthen our reputation as a leader in content and social marketing, and support why clients choose to work with us.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family
• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives
• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

Medium Rare Content Agency is an independent, award-winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Coles, Bunnings, Qantas and Commonwealth Bank. We develop cross-channel content strategies focusing on robust, long-term creative solutions that deliver measurable ROI to our clients.

Our team is dynamic and high-performing, and we encourage behaviours that strengthen and celebrate our unique culture.

Our purpose as a business is “To make a real difference in people’s lives through quality content that inspires action - for the everyday and lifelong decisions of our clients’ consumers."

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

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Commercial Content