Sessional Instructor - Social Media and Audience Research (HBBA)

About the University of Niagara Falls Canada

Innovation Flows Here.

Officially opening its doors in 2024, the University of Niagara Falls Canada (UNF) is an innovative and digitally oriented institution that prepares graduates for leadership in the digital world. We believe in delivering programs that provide a direct pathway to meaningful careers in high-demand industries. We are currently offering both undergraduate and graduate programs of Honours Bachelor of Business Administration, Honours Bachelor of Science-Biomedical Sciences, Master of Arts in Digital Media and Global Communications, Master of Data Analytics and a Master of Management. UNF is part of the Global University Systems Canada group of institutions and Global University Systems, an international network of higher education institutions.

Our location

Our campus is located in historic downtown Niagara Falls. Beyond being Canada’s #1 travel destination, Niagara Falls is a small vibrant city that offers up a slice of metropolitan living at a different pace. From world-class dining and entertainment options to luxury shopping and cultural experiences. Our location offers the amenities of a large urban center within a comfortable, liveable community.

About the faculty and department

Honors Bachelor of Business Administration program is designed to equip students with a robust foundation in business, preparing them for success in a dynamic, evolving marketplace and a highly interconnected digital economy.

About The Position

The HBBA program invites applications for a sessional instructor position to teach Social Media and Audience Research (BUSI 324).

Per course rate: $7,200 (paid in installments)

Term by Term Basis - 1 Year contract Employment Contract

Duties And Responsibilities

• Attend weekly lectures and review course material
• Lecture and teach students in a variety of delivery modes, creating an inclusive learning environment
• Design and deliver course content on social media strategy, audience analytics, and digital marketing research methodologies
• Invigilate quizzes, tests & exams; complete grading of quizzes, tests, assignments & exams
• Meet with or respond to students' inquiries during office hours
• Update course materials and grades on internal software
• Incorporate real-world social media campaigns and audience research case studies into course delivery
• Mentor students in developing audience research skills and social media strategy competencies

The Successful Candidate Will Have The Following Education And Experience:

• A Master's degree or Ph.D. in Business Administration, Marketing, Communications, Digital Marketing, or a related field.
• Teaching experience in organizational behavior, leadership development, human resources management, business strategy, or digital marketing at the undergraduate or graduate level.
• Professional experience in social media strategy, audience research, digital analytics, marketing communications, or organizational development to enhance student learning through real-life scenarios and case studies.
• Demonstrated expertise in social media platforms, audience segmentation, consumer behavior analysis, and digital communication strategies.
• Previous teaching experience at the undergraduate or graduate level is a significant asset.
• Curriculum development experience for on-site, online, and hybrid delivery.
• Ability to mentor and advise students in their academic and professional endeavors.

The Successful Candidate Will Demonstrate These Competencies

• Highly self-motivated and directed.
• Demonstrates effective prioritization and decision-making in high-pressure environments.
• Capable of handling diverse situations, multiple projects, and rapidly changing priorities.
• Possesses strong presentation and interpersonal skills, influencing others with empathy and political acumen.
• Maintains a professional manner with tact, diplomacy, and discretion when dealing with colleagues and the public.
• Possesses creative problem-solving abilities and exercises sound professional judgment, especially in handling confidential/sensitive matters.
• Displays a strong student-centric and inclusive orientation.
• Maintains flexibility and willingness to work outside regular business hours to meet organizational needs.
• Demonstrates expertise in contemporary social media trends, audience research methodologies, and digital communication best practices.

Application process

Interested candidates are invited to submit an application, using ONE document that includes a cover letter, resume/curriculum vitae (CV) including evidence of teaching experience and scholarly accomplishments, and teaching portfolio (if applicable), as well as the names of three references. A single PDF document is preferred. Note: file maximum of 5MB per attached upload.

Use of AI Disclosure

University of Niagara Falls Canada (UNF) is committed to a fair and transparent recruitment process. While AI tools assist us in identifying and communicating with candidates, applications are reviewed by our dedicated Talent Acquisition team to ensure a thorough evaluation of all candidates.

We value diversity and strive to create an inclusive environment where all individuals have an equal opportunity to succeed. We comply with all relevant laws and regulations in Ontario and adhere to the highest standards of ethical hiring. We are committed to protecting your personal information and ensuring that all data collected during the recruitment process is handled with the highest level of confidentiality.

Diversity, inclusion, and equity

UNF is strongly committed to equity, diversity, and inclusivity within its community and especially invites applications from all qualified candidates. Racialized persons / persons of color, women, Indigenous / Aboriginal People of North America, persons with disabilities, 2SLGBTQI+ persons, and others who may contribute to the further diversification of ideas are encouraged to apply.

We recognize that applicants may have had obligations outside of work that have negatively impacted their record of achievements (e.g., parental, elder care, and/or medical). You are not required to disclose these obligations in the hiring process. If you choose to do so, UNF will ensure that these obligations do not negatively impact the assessment of your qualifications for the position.

All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.

We will accommodate the needs of the applicants and the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the selection process, please advise [email protected] to ensure your accessibility needs are accommodated through this process. Information received relating to accommodation measures will be addressed confidentially.

We appreciate all applications received; however, only candidates selected for an interview will be contacted.

We are situated on the traditional territory of the Haudenosaunee, Hatiwendaronk and Anishinaabe peoples. We also acknowledge the many other First Nations, Métis, and Inuit peoples who call this region home.

We commit to building relationships based on respect, reciprocity, and reconciliation as we work, learn, and gather on this land. Furthermore, we acknowledge that the Niagara Region is situated on treaty land, and we stand with all Indigenous peoples, past and present, in promoting the wise stewardship of the lands on which we live.

Learn more about the University of Niagara Falls Canada at our website.