SEO Manager

Our first shop opened in 1981 in Penzance, selling durable clothing to artists and mariners. Today, we’re a modern, data-enabled omnichannel retailer with a growing international presence. We blend heritage with innovation, designing timeless clothing made from responsibly sourced fabrics, and using technology to improve how we operate, grow and serve customers.

As we scale in the UK and internationally (primarily through third-party partnerships), we’re investing in data, systems and digital capability to support our people and our growth. It’s an exciting time to join us!

As an SEO Manager, you will be responsible for managing the day-to-day technical and content needs across our digital platforms. You’ll be accountable for identifying opportunities to optimise the ‘findability’ of products and content across our sites.

This role will refine and develop our Search Engine Optimisation (SEO) strategy, working within the wider Ecommerce team to ensure alignment of activity and delivery against commercial targets.

Please note this role is based remotely within the UK, with occasional travel to our Cornwall head offices.

This role is part-time, 32 hours per week. Working patterns can be agreed within the recruitment process, but the successful candidate would preferably work a Monday as part of their working week.

You’ll help us by:

• Developing and implementing effective organic search strategies that align to wider business objectives.

• Driving organic rankings and delivering against agreed channel objectives.

• Taking accountability for managing the SEO quality of all digital content, keyword and link development in support of the content strategy.

• Actively using data analysis and insights to optimise performance.

• Identifying and exploring new technologies/advancements that support channel growth.

• Working with the wider team on channel forecasts.

• Supporting new product launches through organic search activity, build and tagging of relevant content.

• Producing reporting, performance analysis and regular updates to the business

• Including stores (i.e footfall driving activity) in your overall strategy.

• Monitoring on-page behaviour of traffic from organic search and making recommendations to improve conversion.

• Working with creative and development teams on asset creation to ensure they meet SEO requirements.

• Aligning with the PPC (pay per click) team, to ensure Seasalt has a coherent search strategy.

• Monitoring competitor activity and keeping up to date with current digital trends.

• Work with the Technology team to ensure best practice, where relevant.

• Effectively managing partners and agencies to ensure efficiency.

The skills you’ll be sharing with the team:

• Hands-on SEO experience within online retail.

• The ability to both think and work strategically and operationally.

• Current knowledge of SEO trends, tools and techniques.

• Working knowledge of Google Analytics, Google Console.

• In-depth understanding of search engines, search engine optimisation fundamental principles and factors that influence high rankings.

• Experience of carrying out Keyword Research for web content.

• Strong written and analytical skills.

• Strong understanding of the impact of AI and Large Language Models (LLMs) on search, with practical knowledge of how to evolve SEO strategy and activity to optimise visibility across both traditional and AI-led search experiences.

• Ability to work on own initiative.

• Commercial focus.

• Experience in project management.

• Good stakeholder management.

• A good understanding of brand values and guidelines as well as tone of voice and style.

• Strong organisational and planning skills.

• Exceptional communication and collaborative approach

• Flexible and adaptable.

Why we hope you’ll love working with us:

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us.

As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing:

• Salary: up to £41,700 per year FTE (up to £33,360 pro rata) (Band 3)

• 34 days paid annual leave (including bank holidays), increasing with length of service

• Attractive 50% employee discount

• Flexible benefits allowance to personalise your benefits package

• Private Medical Scheme including 24/7 virtual GP

• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support

• Pension plan with generous 7% employer contributions

• Life assurance programme

• Enhanced family leave policies

• Flexible working opportunities with our hybrid working approach

• Learning and Development opportunities

• Do Good Things with our two days per year paid volunteering opportunities

• Employee networks to develop and provide support to our people, including the Inclusion & Belonging Network

• 100s of savings on top retailers and gym memberships through our discount hub

At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles.

We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond. Just drop us an email at [email protected]

Closing date for applications is 18th September 2026, however our roles can close earlier so we would recommend applying as soon as you are able.

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