SEO / GEO Strategist and Digital Marketing

Company: SpaceManager Closets

Location: Houston, TX

Job Type: Full-Time

Industry: Home Improvement / Custom Closets & Home Organization

About SpaceManager Closets

SpaceManager Closets is a Houston-based custom closet and home organization company specializing in beautifully designed, functional storage solutions. We design, manufacture, and install custom closets, pantries, garages, home offices, and other home organization systems throughout Greater Houston.

We are looking for a creative, analytical, and results-driven Digital Marketing & SEO/GEO Content Strategist to strengthen our online presence, improve organic search rankings, increase visibility across AI-powered search platforms, and generate qualified leads.

This is a hands-on position for someone who understands both traditional Search Engine Optimization (SEO) and emerging Generative Engine Optimization (GEO), and knows how to translate digital visibility into measurable business growth.

1. Key Responsibilities. SEO & Organic Search Growth

• Develop and execute comprehensive SEO strategies to improve organic search visibility, website traffic, and qualified lead generation.
• Conduct keyword research targeting high-intent searches related to custom closets, walk-in closets, garage storage, pantries, and other home organization solutions.
• Optimize website pages, blog posts, landing pages, titles, meta descriptions, internal links, and other on-page SEO elements.
• Identify and implement technical SEO improvements, including site structure, indexing, schema markup, and page performance.
• Track performance using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar platforms.

2. Generative Engine Optimization (GEO) & AI Search Visibility

• Develop strategies to improve SpaceManager Closets' visibility in AI-powered search experiences, including ChatGPT, Google AI Overviews, Gemini, Perplexity, and other emerging platforms.
• Structure and optimize website content to improve its likelihood of being discovered, understood, cited, or recommended by AI search engines.
• Build authoritative, informative content that answers homeowners' questions about custom closets, pricing, design, materials, and installation.
• Monitor brand visibility across AI platforms and identify opportunities to improve recommendations, mentions, and citations.
• Stay current with developments in SEO, AI search, GEO, and evolving consumer search behavior.

3. Content Strategy & Development

• Develop and manage a comprehensive content calendar aligned with SEO objectives, customer interests, and business priorities.
• Research, write, edit, and publish approximately two high-quality, SEO-optimized blog articles per week.
• Create compelling content for service pages, location pages, landing pages, newsletters, and other marketing materials.
• Develop content targeting different stages of the customer journey, from initial inspiration and research to consultation requests.
• Collaborate with sales personnel, and production teams to develop authentic content showcasing completed projects, products, and customer experiences.

4. Local SEO & Houston Market Optimization

• Develop and implement local SEO strategies targeting Houston and surrounding communities.
• Optimize and maintain Google Business Profile listings, including business information, photos, updates, and relevant content.
• Create and improve geographically targeted website content for priority Houston-area markets.
• Strengthen local search relevance through citations, authoritative backlinks, reviews, and locally relevant content.
• Identify opportunities to improve visibility in Google's local search results and map listings.
• Track organic rankings, local search visibility, traffic, and leads across priority geographic markets.

5. Website Management & Conversion Optimization

• Maintain and update website content to ensure accuracy, consistency, and strong SEO performance.
• Create, optimize, and test landing pages designed to convert visitors into consultation requests.
• Improve website user experience, internal navigation, calls to action, and conversion opportunities.
• Collaborate with external developers or technical vendors on website improvements when necessary.
• Analyze website visitor behavior and conversion performance to identify opportunities for improvement.

6. Email Marketing & Social Content

• Develop and coordinate biweekly email newsletters featuring completed projects, design inspiration, promotions, and educational content.
• Create and manage email campaigns, contact segmentation, and basic marketing automation workflows.
• Develop and repurpose content for social media platforms, including Facebook, Instagram, Pinterest, and LinkedIn.
• Collaborate with the company's creative and video resources to turn completed projects into engaging content across multiple marketing channels.
• Ensure consistent brand messaging throughout all marketing materials.

7. Analytics, Reporting & Continuous Improvement

• Monitor and report on organic traffic, keyword rankings, local SEO performance, AI search visibility, and lead generation.
• Develop monthly reports highlighting marketing performance, trends, and opportunities.
• Evaluate which content and marketing initiatives produce qualified leads and consultation requests.
• Use data to continuously refine SEO, GEO, content strategy, and website conversion performance.
• Collaborate with the marketing team and external advertising agency to align organic content with paid advertising initiatives.

Required Qualifications

• 3+ years of experience in SEO, digital content marketing, or a closely related role.
• Demonstrated success improving organic search traffic, keyword rankings, and lead generation.
• Strong understanding of on-page, technical, and local SEO best practices.
• Familiarity with AI-powered search, Generative Engine Optimization (GEO), and emerging search trends.
• Excellent writing, editing, research, and storytelling skills.
• Experience creating SEO-optimized blog articles, service pages, and landing pages.
• Proficiency with Google Analytics, Google Search Console, and SEO research tools such as SEMrush or Ahrefs.
• Experience working with content management systems and publishing website content.
• Ability to work independently, manage multiple projects, and consistently meet deadlines.
• Strong analytical skills and an understanding of how marketing activities contribute to business growth.

Preferred Qualifications

• Experience marketing home improvement, remodeling, interior design, residential construction, or other local service businesses.
• Experience with HubSpot Marketing Hub, including email marketing, automation, and reporting.
• Experience implementing structured data and technical SEO improvements.
• Familiarity with Google Business Profile optimization and multi-location or geographic SEO strategies.
• Experience using AI-powered content research, writing, and optimization tools.
• Familiarity with conversion rate optimization and lead generation funnels.
• Basic graphic design or content creation skills using tools such as Canva.

What Success Looks Like

The successful candidate will help SpaceManager Closets achieve:

• Consistent growth in qualified organic leads and consultation requests.
• Improved rankings for high-intent custom closet and home organization searches.
• Stronger local search visibility throughout Greater Houston.
• Increasing brand visibility and recommendations across AI-powered search platforms.
• A consistent pipeline of informative, engaging, search-optimized content.
• Improved website conversion rates and measurable marketing ROI.

Who We're Looking For

We're seeking someone who combines strong writing ability, technical SEO knowledge, creative thinking, and an analytical mindset.

The ideal candidate is not simply a content writer. They understand why content ranks, how customers search, how AI is changing digital discovery, and how to turn website traffic into real business opportunities.

You should be comfortable developing strategy while also executing the day-to-day work required to produce results.

Why Join SpaceManager Closets?

• Join an established Houston company with a strong reputation in custom home organization.
• Play a meaningful role in driving the company's digital growth and market visibility.
• Work across SEO, AI search optimization, content strategy, and marketing technology.
• Have the opportunity to develop and implement new ideas and directly measure their business impact.
• Collaborate with a team committed to delivering high-quality products and exceptional customer experiences.