SEO & CRO Specialist

Help shape the future of search, AI discovery, and conversion for one of Australia's leading luxury travel brands.

About The Opportunity

Ready to drive organic growth and shape the future of digital discovery?

Travel Associates is looking for an SEO & CRO Specialist to join our marketing team and help customers discover, engage with, and convert through our digital channels.

With a newly launched website and a dedicated development team, you'll have the opportunity to make a real impact across SEO, AI Answer Engine Optimisation (AEO), and Conversion Rate Optimisation (CRO). Reporting to the Head of Marketing, you'll lead our SEO and AEO strategy, using data, insights, and experimentation to improve performance and deliver measurable results.

We're seeking someone with 3-5 years' experience in SEO, AEO, or CRO, strong analytical skills, and a collaborative approach. Experience with tools such as GA4, Google Search Console, Ahrefs, and CRO platforms will be highly regarded.

If you're looking for a role where your ideas get implemented and your impact is visible, we'd love to hear from you.

Key Responsibilities

• Complete regular competitor analysis to identify opportunities and risks
• Design, execute, and evaluate A/B and multivariate testing programs
• Recommend and implement improvements to increase enquiry conversion rates
• Provide regular reporting on SEO, AEO, and CRO performance against agreed targets
• Develop and execute SEO and AEO strategies to grow organic visibility across websites
• Conduct keyword research and content gap analysis to identify growth opportunities
• Use Fullstory and behavioural insights to identify friction points in the customer journey
• Bring forward recommendations and best-practice ideas for continuous improvement
• Collaborate with marketing, content, development, and executive stakeholders to align priorities
• Optimise on-page elements including metadata, headings, internal linking, and structured data
• Draft SEO and AEO-focused content and collaborate with web teams to optimise new digital assets
• Analyse customer funnels and website behaviour to identify conversion improvement opportunities
• Stay informed on search algorithm updates and emerging AEO trends, adapting strategies accordingly
• Monitor and improve technical SEO performance, including site structure, indexing, crawlability, and page speed
• Track, analyse, and report on organic search performance using tools such as Google Search Console, GA4, and Ahrefs
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

Experience & Qualifications

• Business degree or relevant area of study
• Proven ability to write SEO and AEO-optimised copy
• 3-5 years' experience in an SEO, AEO, or CRO-focused role
• Experience using AI tools to improve workflows and processes
• Experience running A/B and multivariate tests using Optimizely or a similar platform
• Strong analytical capability with the ability to convert data into actionable recommendations
• Sound understanding of technical SEO, on-page optimisation, and emerging AEO practices
• Excellent communication, collaboration, problem-solving, and stakeholder management skills
• Demonstrated experience using Google Search Console, GA4, Ahrefs, or similar SEO platforms

What you'll enjoy:

Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Great Place To Work® Australia New Zealand Pty Ltd

Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability

Development: Individualised Learning & Development pathway options

Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages

Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia’s leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

Travel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and more

Brightness of Future: Career opportunities in a network of brands and businesses across the globe - we promote from within

Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

Mental Health: Support and Employee Assistance Program for staff and family

Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)

Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

Sustainability: The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment

Be part of a workplace committed to reconciliation through our Reconciliation Action Plan - we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave

*Please advise your leader before applying*