Senior Social Media Specialist

Description

The Senior Social Media Specialist is responsible for overseeing, coordinating, and enhancing Sames Auto Group's social media presence across all dealership locations and affiliated brands. This position ensures that social media content published throughout the organization aligns with company branding, manufacturer guidelines, advertising regulations, and established marketing strategies.

The Senior Social Media Specialist provides centralized oversight of dealership social media activities, including content creation, publishing, community management, compliance monitoring, and performance analysis. This position also serves as a resource for dealership personnel by providing guidance, training, and support to employees responsible for creating or publishing social media content.

Working closely with the Marketing Communications team, BDC, General Managers, and dealership personnel, this position ensures that social media activities strengthen brand awareness, support business objectives, encourage customer engagement, and uphold Sames Auto Group's reputation.

Responsibilities

• Oversee social media activity across all Sames Auto Group dealerships and affiliated brands to ensure consistency with established company standards.
• Monitor content created and published by dealership personnel, including Sales Managers, Sales Consultants, and other authorized employees.
• Review dealership social media posts, promotional content, advertisements, and customer-facing communications for compliance with company policies, manufacturer requirements, and applicable advertising regulations.
• Establish and communicate social media guidelines, content standards, and best practices for dealership personnel.
• Coordinate with General Managers and dealership leadership to address content that does not meet company standards.
• Identify inappropriate, inaccurate, misleading, or noncompliant content and coordinate necessary corrections or removal.
• Ensure dealership social media accounts maintain consistent branding, approved messaging, and professional presentation.
• Maintain visibility into official dealership social media accounts and monitor activity to identify potential compliance or reputation concerns.
• Assist in developing procedures for approving, publishing, and monitoring dealership-generated content.
• Provide guidance and recommendations to dealership personnel regarding appropriate social media practices.
• Monitor employee-generated content associated with Sames Auto Group when it is published through company-managed accounts or otherwise falls within established company social media policies.
• Collaborate with Marketing leadership to develop and implement corrective measures when recurring compliance or branding concerns are identified.
• Develop and coordinate social media training opportunities for dealership employees responsible for creating, managing, or publishing content on behalf of Sames Auto Group.
• Provide initial training to newly authorized dealership social media users to ensure understanding of company expectations, brand standards, and publishing guidelines.
• Conduct periodic refresher training to reinforce social media best practices, advertising compliance, and appropriate customer engagement.
• Educate dealership personnel on proper use of social media platforms, including Facebook, Instagram, TikTok, and other approved channels.
• Provide guidance on creating engaging content, writing effective captions, capturing quality photos and videos, and maintaining a professional online presence.
• Train employees on applicable FTC advertising regulations, manufacturer advertising requirements, and company social media policies.
• Develop training materials, reference guides, content templates, and other resources to support consistent social media practices across dealerships.
• Communicate changes to social media platform requirements, advertising guidelines, and company policies to authorized dealership personnel.
• Identify common content errors or compliance concerns and develop targeted training to address recurring issues.
• Collaborate with General Managers and dealership leadership to identify employees who may benefit from additional social media training or support.
• Provide ongoing coaching and constructive feedback to dealership personnel to improve content quality, brand consistency, and audience engagement.
• Encourage the sharing of successful content strategies and best practices among dealerships.
• Assist with onboarding new dealership social media users and ensuring they understand established procedures before publishing content on official company accounts.

Essential Functions

Daily

• Monitor dealership social media content for compliance, accuracy, and brand consistency.
• Provide guidance and support to dealership employees regarding content creation, publishing practices, and customer interactions.
• Address questions or concerns from dealership personnel regarding social media policies and approved content.
• Identify opportunities to improve dealership-generated content and provide constructive feedback.

Weekly

• Review dealership social media activity to identify training needs, content opportunities, and areas requiring improvement.
• Share social media best practices, content recommendations, and relevant platform updates with dealership personnel.
• Collaborate with dealership management to address recurring content or compliance concerns.
• Provide individual coaching or support to authorized social media users as needed.

Monthly

• Evaluate social media practices across dealership locations and identify opportunities for additional employee training.
• Coordinate or conduct social media training sessions, workshops, or refresher courses as needed.
• Review the effectiveness of existing social media guidelines and recommend improvements.
• Develop or update training materials, content templates, and reference resources.
• Collaborate with Marketing leadership and dealership management to identify opportunities to strengthen social media knowledge and participation throughout the organization.

Additional Responsibilities

• Assist with onboarding and training newly authorized dealership social media users.
• Participate in continuing education to remain informed of social media trends, platform changes, and advertising requirements.
• Support the development and implementation of standardized social media procedures across Sames Auto Group.
• Assist in organizing company-wide social media training initiatives or dealership workshops.
• Perform other duties and responsibilities as assigned by management.

Working Conditions

The Senior Social Media Specialist works in a professional office and hybrid work environment, with occasional travel to dealership locations, company events, and other designated locations for content creation, training, and marketing activities. The position requires extended periods of sitting, working on a computer, and using digital devices, as well as occasional standing, walking, bending, and carrying photography or marketing equipment. The employee must be able to manage multiple projects and deadlines in a fast-paced environment while maintaining effective communication with dealership personnel and management across multiple locations. Occasional evening, weekend, or holiday availability may be required to support special events, social media activities, or time-sensitive campaigns. A professional appearance and conduct consistent with Sames Auto Group standards are required.

Requirements

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field preferred. Candidates without a degree should provide a portfolio, relevant certifications, or completed coursework.
• Minimum of five years of combined experience in social media marketing, content creation, copywriting, or digital marketing.
• Advanced proficiency in Facebook, Instagram, TikTok, Pinterest, X, and LinkedIn.
• Proficiency in Adobe Illustrator, Photoshop, Lightroom, and social media management tools such as Sprout Social and Meta Business Suite.
• Strong understanding of social media strategies, content creation, community management, SEO, Google Analytics, and performance reporting.
• Knowledge of FTC advertising regulations, manufacturer guidelines, and social media compliance requirements.
• Experience overseeing multiple social media accounts while maintaining consistent branding, messaging, and content quality.
• Ability to develop and deliver social media training, provide guidance, and coach dealership personnel on best practices and compliance requirements.
• Excellent written and verbal communication skills, including strong copywriting, editing, and presentation abilities.
• Strong organizational skills, attention to detail, and ability to manage multiple projects, accounts, and deadlines.
• Creative thinker with the ability to develop engaging content that connects with target audiences and supports business objectives.
• Ability to collaborate effectively with dealership management, Marketing, BDC, and other departments.
• Ability to work independently, exercise sound judgment, and adapt to changing social media trends and business priorities.
• Comfortable working in a hybrid environment and traveling to dealership locations as needed.
• Previous automotive industry experience preferred.
• Bilingual in English and Spanish preferred.