Senior Social Media Manager (Droga5 Sydney)

Droga5, Part of Accenture Song

About Droga5

Droga5, part of Accenture Song, is one of the world's most awarded creative agencies, known for creating culturally impactful work that drives business growth. We combine creativity, strategy, technology and customer insight to help some of Australia's most recognised brands build stronger connections with their audiences.

As part of Accenture Song, you'll work at the intersection of creativity, culture and innovation, helping brands stay relevant in an ever-evolving social landscape.

About the Role

We're looking for an experienced Senior Social Media Manager to lead social strategy, content planning and community engagement across a portfolio of high-profile brands.

This role is ideal for a social specialist who understands both culture and creativity, and knows how to translate brand objectives into content and conversations that resonate with audiences. You'll partner closely with strategists, creatives, account teams and clients to shape social-first thinking, deliver integrated campaigns and identify opportunities for brands to participate meaningfully in culture.

You'll be responsible for leading social strategy, overseeing content development, guiding community management and analysing performance to continuously improve results.

Key Responsibilities

• Develop and lead social media strategies across a portfolio of brands.
• Create integrated social and content plans aligned to broader campaign objectives.
• Identify cultural trends, audience behaviours and emerging platform opportunities.
• Partner with creative teams to develop compelling social-first ideas and content.
• Oversee content calendars, publishing schedules and community engagement activities.
• Provide strategic guidance on influencer, creator and partnership opportunities.
• Analyse campaign and channel performance to deliver actionable insights and recommendations.
• Present social strategies, performance reports and thought leadership to clients and internal stakeholders.
• Manage relationships with clients and platform partners.
• Mentor and support junior social and community management team members.

What's in it for You?

• Work on iconic brands and award-winning creative campaigns.
• Partner with some of the industry's leading strategists, creatives and digital specialists.
• Access the scale, innovation and opportunities of Accenture Song.
• Be part of a culture that values creativity, curiosity and continuous learning.
• Opportunities for career growth, leadership development and cross-disciplinary collaboration.
• Flexible working arrangements and an inclusive workplace environment.

What We're Looking For

• Significant experience in social media, content strategy or digital marketing roles, ideally within a creative, media or integrated agency environment.
• Proven experience developing and executing social strategies for major brands.
• Deep understanding of platform ecosystems including Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging channels.
• Strong knowledge of content planning, community management and social listening.
• Experience working with creators, influencers and paid social initiatives.
• Ability to identify cultural insights and translate them into creative opportunities.
• Strong analytical skills with experience interpreting performance data and turning insights into action.
• Excellent presentation, communication and stakeholder management skills.
• Experience leading projects and managing multiple workstreams in a fast-paced environment.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

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