Senior Social Media Account Manager

Senior Social Media Account Manager

Job Spec

The Sauce Collective is a strategic partnership that brings together The M Collective, leaders in luxury travel PR, and Sauce Communications, experts in food, drink, and social, to create an integrated agency with a top-tier network and international reach.

We are experts in global hospitality communications, with deep-rooted experience spanning travel, design, food and drink. We blend the craft, trusted relationships, and nuanced approach of luxury communications with the scale and energy of consumer campaigns. Together, we deliver a powerful integrated proposition that is thoughtful, dynamic and commercially focused. We provide strategic and comprehensive digital and social marketing services.

Sauce Social offers cutting-edge content creation, platform-native strategies and tactical channel management, all underpinned by The Collective’s core market specialisms.

We empower brands to reach their full potential through creative, results-driven social media frameworks. By blending storytelling with constant digital evolution, we craft emotive experiences that inspire, engage, and deliver tangible impact. Our team guarantees consistency over time, thinking about long-term brand equity, not just one-off moments.

We embody cultural awareness and are always on the pulse. Social listening and industry immersion run through everything we do, uncovering the conversations, topics and creative sparks that turn good content into something people actually want to share. And human-led insight shapes every brief, every idea, and every piece of content we produce.

We are now seeking a senior manager-level social media specialist with deep expertise in TikTok strategy, influencer marketing and talent partnerships, and a strong track record of strategic account growth. You'll take full ownership of channel strategy, talent and partnerships, and team leadership across a portfolio of clients, acting as the day-to-day strategic lead and trusted counsel to senior client stakeholders. A genuine passion for food, drink, hospitality and travel is essential, and significant prior experience within luxury hospitality, including hotel accounts, is strongly preferred.

Overview Of Role

Strategic ownership of channel growth and reporting across a portfolio of clients, Instagram / TikTok strategy, talent and partnerships management, community strategy oversight, client counsel and stakeholder management, and leadership of the account team, including mentoring and quality-controlling the work of junior team.

Key Deliverables

• Ownership of channel strategy, format innovation and platform growth across client accounts
• Trend mining and social media landscape listening, translating insight into strategic recommendations
• Oversight of content ideation, planning calendars and campaign strategy in line with trends and client objectives
• Talent and partnerships strategy: identification, outreach, negotiation and long-term relationship management
• Oversight of social content capture (shoot production) and art direction
• Strategic reporting against KPIs, with high-level guidance and recommendations on account growth
• Client management and counsel, including ownership of senior stakeholder relationships
• Ad hoc strategic and tactical consultancy, advising clients directly on brands, trends and opportunities
• Oversight of posting and scheduling processes, both manual and through social management platforms
• Strategic oversight of community management and engagement
• Leadership of project management across the account, including timelines, deliverables, file management and quality control
• Management, mentoring and development of managers and junior social executives

Social Strategy & Community

• Development and ownership of social-first content strategy, staying ahead of platform features, trends and sounds
• Influencer strategy, outreach and relationship management, with a focus on community-building and conversion
• Strategy on social best practice, insights and reporting, regularly tracking against KPIs for all client accounts
• Communication of strategic requirements and insights for content development e.g. monthly calendars or campaigns
• Social media consultancy / strategic support (e.g. sourcing trends or sounds for content ideas), ensuring all assets meet channel best practices
• Content publishing – manual and scheduling – plus channel management for all client accounts
• Community management – both proactive and reactive – and engagement across all client accounts
• Media landscape immersion and regular research on latest trends to support channel optimisation for client accounts
• Collation of latest industry trends and social insights to benefit account growth and promote expertise / awareness to clients
• Social art direction for shoots, briefing content creators on capture requirements and guiding on set to meet client objectives and overall vision

Creative Production

• Strategic creative direction for assets and content series, in line with client strategy and monthly content calendar briefs
• Art direction for shoots, including storyboarding, shotlists and moodboards
• Oversight of high-quality, multi-format social content capture, ensuring all client requirements are met in line with brief and objectives
• Supplier management, expenses tracking
• Quality control of Reel / TikTok / story / in-feed asset creation, curation and editing, including sound-sourcing and text overlay application
• Oversight of caption copywriting and SEO management, guiding managers and junior team members in calendar writing

Account / Client Management

• Ownership and curation of client relationships, acting as primary strategic counsel and day-to-day stakeholder lead
• Setting of meeting agendas and leading client / internal connects
• Leadership of project management, including file management, meeting attendance and notes, action tracking and timeline management
• Time management to work within allotted hours per client, completing timesheets on a daily basis
• Management, support and quality-checking of the work of managers and junior social executives across accounts

Qualifications

• 4+ years' experience at a social media / marketing agency, with strong evidence of leading Instagram/TikTok strategy, growth and content across multiple clients
• Proven track record of strategic account growth and client counsel
• Significant expertise in talent and partnerships management, from strategy and outreach through to negotiation and campaign delivery
• Experience within luxury hospitality is essential, with specific experience working on hotel accounts strongly preferred
• Prior experience within food, drink, hospitality or travel more broadly is highly desirable
• Examples of managing / posting high-engagement paid & organic content
• Examples of building and managing talent and supplier relationships
• Experience working with social media tools such as Sprout, HeyOrca, Pulsar, TikTok Creator Marketplace or equivalent
• Proven experience mentoring or managing a team, with the ability to develop junior team members
• Obsessed with social media and the latest trends & platform developments
• A genuine passion for food, drink and travel is essential