Senior Performance Marketing Specialist

Trade Me Role Description

At Trade Me, we're about connecting Kiwi to create the life they want.

Whether it's the big things like finding a home, a job, a car or growing their

business, or the smaller things, like finding that right bedside table or parting

ways with some old stuff. At Trade Me our vision is to be the place where Kiwi

look first.

Trade Me Motors is the engine room of Aotearoa’s automotive market. We are looking for a highly strategic Senior Performance Marketing Specialist to take the wheel and lead our Search and Social performance.

Whether you are a senior agency leader looking to bring your technical brilliance in-house to focus on a single brand, or an established in-house champion ready to scale your impact, this is your next career step. You will spearhead our search and social roadmaps, working closely with our media agency partner (MBM) to ensure our performance marketing is best-in-class.

As our Senior Performance Marketing Specialist for Trade Me Motors, you won’t just be pulling levers, you’ll be shaping the roadmap.

Here is what you can expect from this role:

• Own the Strategy and Execution: Lead, build, and optimise high-performing paid search and social campaigns. Driving session conversion and lift ROAS across core metrics through daily real time optimisation, testing and non-brand paid search exposure
• Master the Full Technical Footprint: Drive campaigns across both Google Ads and Microsoft Ads, as well as core paid social platforms (Meta, TikTok, etc)
• Lead a Unified Search Approach: You won't work in a silo. You’ll collaborate closely with our internal SEO and Content teams to build a cohesive One search presence, ensuring our organic and paid strategies perfectly complement each other
• Stay at the Cutting Edge: You will work in direct, daily partnership with Google, Meta, and MBM, keeping your industry knowledge sharp and accessing market-leading tools
• Harness AI and Automation: Stay at the forefront of AI advancements in performance marketing. You will pilot AI-driven platform features and proactively integrate AI tools into our internal workflow management to automate tasks and drive team efficiency

What you will bring to our team:

• 5+ years of hands-on experience in a performance/digital marketing or paid search role
• Experience leading performance strategy within a media agency, or a senior in-house role where you have successfully managed high-budget campaigns and external agency partners
• A deep, technical understanding of Google Ads, Microsoft Ads, and Meta and TikTok Ads platforms
• A curious and proactive approach to testing and leveraging AI tools, both in media platforms, campaign optimisation and workflow management
• A strong commercial mindset. You care about the bottom line and how your campaigns impact the wider Trade Me Motors business
• Excellent stakeholder management skills. You are comfortable presenting data, advocating for your strategy, and collaborating across internal marketing, product, and agency teams

You'll have the best time working at Trade Me, and this is why:

#AI and Tech: We live and breathe AI in our daily tasks. We value curiosity and an open mind towards new tech, offering dedicated AI skilling to help you grow and thrive in a fast-changing landscape.

#Flexibility: Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week.

#Wellness: Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way.

#Leave: We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.

#Social: Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more.

#Learning: Whether it's on the job, formal training, or mentoring, you'll grow with us from Day 1. We're big on internal mobility and look to our own talent first for new opportunities.

We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the “Why”.

Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

Check out the job description for this role here.