Senior Paid Media Analyst

Exceptional campaigns start with exceptional people. Join our talented Paid Media team in Phoenix as our next Senior Paid Media Analyst, collaborating with multi-skilled specialists to deliver high-impact campaigns for an exciting portfolio of regional and national clients. If you're passionate about performance, thrive on turning data into results, and want to make a genuine impact, we'd love to hear from you.

You will own the strategy, implementation, and scaling of multi-channel paid media programs, translating business goals into high-performing ad campaigns. This is not a hands-off role; you are the primary driver of performance and the strategic lead for your assigned accounts. This is a fantastic opportunity for a digital marketer to work with a varied client base and own multiple paid media channels, campaign strategy and implementation.

What You'll Be Doing

Strategic Account Ownership

• Manage all aspects of paid media account management
• Omni-Channel Strategy: Lead the development and execution of holistic paid media strategies across Google Ads, Social (Meta/LinkedIn), and emerging platforms.
• Performance Growth: Proactively manage budgets, campaign strategies, and audience targeting to hit and exceed client performance KPIs.
• Strategic Roadmap: Translate client business objectives into concrete media plans; move beyond tactical execution to provide meaningful strategic recommendations that grow account revenue.

Execution & Performance Mastery

• Campaign Implementation: Lead the end-to-end setup and launch of media campaigns.
• Testing & Optimization: Design and run tests and learn scenarios. Own the full lifecycle: from hypothesis to implementation and final performance reporting.
• Forecasting & Planning: Build accurate performance forecasts and annual media plans that align with client marketing goals.

Automation & Efficiency

• Scalable Workflows: Use automation tools to manage reporting and campaign performance.
• Tactical Hygiene: Enforce naming conventions, tracking parameters, and creative audit standards to ensure campaign data is clean, readable, and actionable.

Collaboration & Communication

• Client Leadership: Act as the primary media lead in client meetings, communicating strategic narrative, performance trends, and the "why" behind your optimizations.
• Departmental Impact: Partner with Account Management to translate business needs into campaign actions.
• Participate in new business opportunities by contributing strategic insights and competitive platform research.

• Previous paid media experience, some of which must be in a digital agency environment
• Knowledge of paid media channels Google Ads and Social Ads.
• Additional knowledge of Microsoft, YouTube, LinkedIn
• Desired: TikTok, Twitter, Snapchat, Pinterest, Programmatic (via vendor or in-platform trader)
• Awareness of all performance marketing channels and their potential impact on paid media performance
• Has created client forecast and omni-channel media plan and demonstrates ability to compile advanced client deliverables
• Ability to analyze complex issues and to develop relevant and realistic plans, programs and recommendations to solve client Capable of auditing and fixing broken conversion pipelines without engineering assistance
• Working knowledge of Google Analytics and GTM is a plus

Not Just Any Brands: See your work come to life for iconic regional and national brands

Collaborative Spirit: Work alongside passionate innovators who share your thirst for progress

Continuous Learning: Grow your skills with ongoing training, mentorship, and the freedom to experiment

Fast Paced & Fun: Thrive in a dynamic environment where big ideas and bold action collide

Cutting-Edge Technology: Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling

Our Perks

• 20 days PTO, plus 10 public holidays and 2 floating days (so much to celebrate!
• Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens
• Dog friendly office, plus competitive rates on pet insurance for your furry friends
• An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day
• Mental Health support including company Employee Assistance Program
• Flexible parental leave
• Paid community volunteer days (incl. school plays and trips
• Variety of competitive insurance policies incl. short/long term disability and legal
• 401k retirement plan with company match
• Employee perk program giving access to a wide variety of online discount
• Culture Committee focused on regular social, educational and community based activities