Senior Officer, Digital Marketing

• Flexible location + hybrid work arrangements
• Full-time and continuing
• HEW 6 $100,128 - $108,130 + 17% Superannuation

Why work with us?

At Deakin, we offer more than a job, we provide an environment where you can thrive both professionally and personally. Across our campuses in Geelong, Melbourne and regional Victoria, you’ll have access to a range of on-site facilities, including childcare, fitness centres, medical services, cafés, convenient parking and excellent public transport connections. Flexible working arrangements support a healthy work-life balance, complemented by generous benefits such as extended parental leave and the option to purchase additional leave. You’ll also enjoy staff discounts, health and wellbeing initiatives, and ongoing opportunities for learning and career development. Whether you work from home, on campus, or a combination of both, you’ll be part of a welcoming and supportive community committed to helping you succeed.

As a Senior Officer, Digital Marketing you will:

• Develop, edit and maintain high-quality digital content across Deakin's public-facing website and other digital channels, ensuring consistency with brand guidelines, editorial standards, SEO best practices and user experience principles.
• Coordinate the development, review and delivery of digital marketing content, including EDMs, campaign landing pages and recruitment materials, using content management systems such as Squiz and Umbraco.
• Manage website content updates and change requests, collaborating with internal stakeholders to ensure content is accurate, relevant and delivered in line with established governance processes.
• Build and maintain relationships with academic and professional stakeholders to source, develop and manage content, including student, staff and alumni stories, while supporting the production and proofing of marketing collateral.
• Support the delivery of faculty marketing initiatives by contributing to recruitment campaigns, publications, annual content reviews and broader marketing plan activities, ensuring projects are delivered accurately and on schedule.

To be successful, you'll have:

• Relevant qualifications and/or experience, including a degree with subsequent relevant experience, extensive specialist knowledge, or an equivalent combination of education and training.
• Demonstrated experience creating, editing and producing digital content across websites, EDM campaigns and other digital channels, supported by strong written communication skills.
• Understanding of web design and user experience principles, including information architecture, usability considerations, and HTML and WCAG accessibility requirements relevant to digital publishing.
• Experience using content management systems such as Squiz Matrix or Umbraco, and email marketing platforms such as Salesforce Marketing Cloud. (Desirable)
• Knowledge of digital optimisation principles, including search engine optimisation (SEO) and artificial intelligence optimisation (AIO), to support content discoverability, audience engagement and performance. (Desirable)

Here's how to apply:

Please submit your updated resume and a short cover letter outlining your skills and experience.

For a confidential discussion regarding this role, please contact [email protected]

For a copy of the position description, please see below:

PD - Senior Officer, Digital Marketing, 586684.pdf

Applications for this position close on Wednesday 15th July at 11:55pm.

Are You Ready?

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.

Pre-employment safety and suitability checks:

In accordance with the National Higher Education Code to Prevent and Respond to Gender-based Violence, appointment to this role is subject to successful completion of relevant pre-employment checks, including Working With Children Checks and candidate gender-based violence declarations.

Candidates may be asked to declare whether they have been investigated for an allegation of Gender‑based Violence, or determined to have engaged in conduct that constitutes Gender‑based Violence during the course of their previous employment, or otherwise in a legal process. A declaration is not required from individuals who have experienced gender‑based violence. A ‘Yes’ response does not automatically exclude a candidate from employment, and any information provided will be treated confidentially and considered only for relevance to the role and the University’s safety obligations.