Senior Motion Creative Lead, AI, Subscription and Growth Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience working in a creative discipline (e.g., motion, animation or video).
• Experience building creative ads, assets, campaigns, and content.
• Experience utilizing AI productivity tools for business or development workflows.
• A portfolio of creative work displaying experience in animation or video design.

Preferred qualifications:

• Proven track record of executing high-performing brand and growth campaigns across the consumer tech or subscription industry.
• Proven ability to grow in a rapidly changing, ambiguous environment with agility and resilience.
• Ability to stay connected to culture, creators, emerging trends, technology, and real-world user behaviors to keep campaigns highly relevant and impactful.
• Ability to challenge the status quo by pushing boundaries and redefining best practices.
• Exceptional communication skills with the ability to translate technical AI jargon into relatable human benefits, breakthrough concepts, messages and ideas.

About the job:

As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.

In this role, you will shape users experience and adopt AI by helping discover the magic of technology in their lives. You will use AI in creative process to generate prototypes, mock-ups, and push boundaries.

You will redefine creative development for brand and growth campaigns, creating distinctive, compelling work that drives user conversion into paid subscribers of Google’s AI plans. You will bring brand and product stories to life by blending strong narratives with AI tools, managing everything from first prompt to final master. You are a visual artist and storyteller who uses AI to create original work. Leveraging advanced prompting skills for motion, video, design, and sound, you will balance using AI to innovate with ensuring all campaign touchpoints reflect Google-Grade creative excellence.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $171000 - $247000 (USD) + 20% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities:

• Act as the bridge between traditional creative and technologist, marrying the worlds of human-first insights, ideas, and storytelling with leveraging emerging AI technology and advanced prompting to redefine how Google creates breakthrough, emotionally-resonant creative.
• Be the in-house team expert on evolving AI tools and redefining what’s possible in terms of campaign and creative development.
• Guide and inspire creative agency partners to elevate their output, delivering distinctive, persuasive, and high-converting mid-to-lower-funnel campaigns.
• Take full ownership in understanding how to continuously optimize, improve and redefine what high-performing Google-Grade creative looks like and how we deliver them.