Senior Marketing Automation Manager

Trade Me Role Description

At Trade Me, we're about connecting Kiwi to create the life they want.

Whether it's the big things like finding a home, a job, a car or growing their

business, or the smaller things, like finding that right bedside table or parting

ways with some old stuff. At Trade Me our vision is to be the place where Kiwi

look first.

This role is the architect of our customer journey ecosystem. It leads the Lifecycle Team and bridges the gap between Marketing, Product, and Engineering to drive a better experience for Kiwi, resulting in measurable growth for the business. Your mission is to transform Braze from a messaging delivery tool into a core product and marketing enabler.

Here is what you can expect from this role:

• Lead the Lifecycle Team and co-own the customer communications vision and roadmap
• Stand up a centre of excellence for lifecycle and marketing automation using Braze
• Shape what Kiwi think, do, and feel across property, car, job, and marketplace searches
• Transform Braze to drive traffic, feature adoption, in-app engagement, and High-Value Actions
• Map optimised, data-led customer journeys across all verticals alongside Product and Marketing
• Lead, coach, and develop vertical Lifecycle Leads
• Champion AI in daily tasks across Braze and internal tools to eliminate manual toil

What you will bring to our team:

• 7+ years of deep marketing automation and lifecycle marketing experience as a Braze power-user
• Proven ability to translate strategy into practical playbooks and execution blueprints
• Strong leadership muscle with a coaching mindset to guide and develop team potential
• Forward-thinking AI evangelist keen to embed AI to improve efficiency
• Excellent stakeholder management and influence across Product and Marketing teams

You'll have the best time working at Trade Me, and this is why:

#AI and Tech: We live and breathe AI in our daily tasks. We value curiosity and an open mind towards new tech, offering dedicated AI skilling to help you grow and thrive in a fast-changing landscape.

#Flexibility: Flexibility means different things to different people and we support you to find what works, including a home office set up and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week.

#Wellness: Being your best self means caring for your physical and mental wellbeing, we offer lots of resources to help you along the way.

#Leave: We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.

#Social: Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company paid lunches. Regular Friday drinks and nibbles, annual Trade Me company awards, celebrations and more.

#Learning: Whether it's on the job, formal training, or mentoring, you'll grow with us from Day 1. We're big on internal mobility and look to our own talent first for new opportunities.

We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you so please send us your resume and a short cover note outlining the “Why”.

Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.

Check out the job description for this role here.