Senior Manager, Social Media Strategy

Navy Federal Credit Union currently does not provide sponsorship for this role. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

Sets the strategic vision for the company’s social media presence, integrating it with broader marketing, communications, and business objectives. Oversees multiple teams and cross-functional initiatives to drive brand awareness, audience growth, and reputation management. Champions innovation, governance, and performance excellence across all platforms. Acts as a senior representative of the brand in digital, media, and public-facing environments. Generally, reports to AVP or other functional executive. 

• Set functional strategy for social media and ensure consistency in execution across subordinate teams.

• Drive development of policies, processes, and tools.

• Oversee large-scale social media projects.

• Support executive decision-making by delivering trusted social media strategy.

• Lead cross-functional initiatives.

• Serve as the accountable leader for budget, performance metrics, and outcomes across the social media function.

• Develop talent through coaching, mentoring, and stretch assignments to build technical and leadership bench strength.

• May perform other duties as assigned

• College/university degree and 10+ yrs work experience; 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.

• Expertise in developing enterprise-wide data strategies that encompass data governance, quality, and accessibility to drive analytics initiatives.

• Proven track record in collaborating with various departments (e.g., IT, Marketing, Finance) to leverage data insights across the organization.

• Expertise in advanced social media techniques.

• Exceptional ability to present complex analytical findings to senior executives and key stakeholders in a clear and impactful way.

• Proven ability to lead, inspire, and manage diverse teams, fostering a collaborative culture.

• Ability to develop, implement, and assess long-term strategies that align with organizational goals.

• Strong analytical thinking and problem-solving capabilities to address complex business challenges.

• Exceptional verbal and written communication skills to interact effectively with executives, stakeholders, and teams.

• Expertise in leading teams through organizational change while maintaining productivity and morale.

• Ability to make informed, timely decisions that consider short- and long-term impacts on the organization.

• Proven ability to coach and develop team members to enhance their skills and career growth.

• Bachelor’s Degree in Marketing, Communications, or the equivalent combination of education, training or experience.

Desired Qualifications

• Master’s Degree in related field or equivalent combination of training, education and experience.

Additional Information

Hours:

• Monday - Friday, 8:00AM - 4:30PM

Location:

• 820 Follin Lane, Vienna, VA 22180