Senior Manager, Lifecycle Marketing (NYC)

Job Title: Senior Manager, Lifecycle Marketing

Location: New York

Company: BritBox International

Reporting to: Director, Lifecycle Marketing

Contract Type: Permanent

About Us

As part of BBC Studios’ Direct-to-Consumer (DTC) portfolio, BBC Select sits alongside BritBox, playing a key role in delivering premium content directly to audiences worldwide. The integration of BBC Select into the BritBox organisation presents a strong opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance the overall customer experience.

BBC Select is a documentary streaming service that has been successfully operating since February 2021. It has established itself as the third-largest documentary streaming service in the US. With plans to expand through original commissions, territorial premieres, and new distribution platforms, BBC Select continues to serve a highly engaged audience that values educational, high-quality content.

Welcome to BritBox, the ultimate streaming destination for British TV. We offer an unparalleled collection of thoughtfully curated entertainment—cleverly crafted and full of the charm, wit, and heart that define British storytelling.

Born from the BBC, our mission is to bring authentic British stories to audiences around the world. Since launching in 2017, we’ve expanded into seven markets including North America, Australia, and the Nordics. We are a small but mighty streamer that punches above our weight—available on every major platform and even featured among the bright lights of Times Square—and we’re just getting started.

If you’re passionate about entertainment, thrive in a fast-paced environment, and want to play a meaningful role in our growth journey, this is your opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere.

Job Purpose:

The Senior Manager, Lifecycle Marketing will lead the development and execution of highly engaging, audience-first lifecycle communications across our streaming businesses, specifically BritBox and BBC Select.

This role complements our data-driven lifecycle performance capability by bringing strong creative judgement, messaging excellence and CRM expertise to our subscriber communications.

The ideal candidate combines strategic campaign thinking with hands-on platform experience - comfortable developing messaging frameworks while also building, segmenting, QA’ing and launching campaigns within our CRM tools, including Blueshift, Hightouch and Recurly Engage.

Responsibilities

Lifecycle Strategy & Campaign Leadership

• Lead lifecycle campaign strategy across email, push and in-product marketing (including pre-roll and on-platform marketing placements)
• Own messaging and communications planning for major show launches, tentpole moments and new initiatives (e.g. podcasts, loyalty programs, product launches)
• Develop structured campaign frameworks that align audience, messaging, timing and channel strategy
• Establish lifecycle creative best practices across both BritBox and BBC Select
• Ensure campaigns are properly tracked, tagged and measured to enable performance optimisation
• Maintain high standards of QA, rendering testing and deliverability best practices

Segmentation, Personalisation & Optimisation

• Translate audience insights into persona-based and behavioural segmentation strategies that support engagement & loyalty outcomes
• Develop personalised messaging approaches that bring segmentation to life creatively
• Collaborate closely with the Senior Manager, Lifecycle Marketing (Performance) to align engagement and conversion initiatives
• Support A/B testing frameworks across subject lines, creative, audience segments and timing
• Continuously refine lifecycle automation to improve subscriber engagement and long-term value

Cross-Functional Collaboration & Team Development

• Partner with Creative, Product Marketing, Content and Growth teams to ensure cohesive messaging
• Collab with Growth, Media on creative and messaging alignment in retention paid media on syndicated platforms, as needed
• Contribute creative expertise to conversion-focused campaigns as needed (e.g. trial-to-paid, churn reduction, winback)
• Manage and develop junior team member(s), likely at Coordinator level
• Support the expansion of lifecycle marketing capabilities for BBC Select as scope grows

Knowledge and Experience

• Bachelor’s degree required
• 6–8 years’ experience in lifecycle, CRM or email marketing within subscription, DTC or entertainment businesses
• Deep hands-on experience building and deploying email campaigns (required)
• Experience working within CRM and customer data platforms such as Blueshift, Hightouch and/or Recurly Engage
• Strong understanding of segmentation logic, audience syncing and triggered campaign setup
• Experience developing automated lifecycle journeys and behavioural campaigns
• Strong understanding of email best practices including deliverability, testing and optimisation
• Experience in streaming, subscription or media businesses preferred

Skills and Personal Attributes

• Strong blend of creative instinct and technical CRM capability
• Highly detail-oriented with rigorous QA standards
• Audience-first mindset with strong understanding of subscriber behaviour
• Analytical and comfortable interpreting performance data
• Collaborative and able to partner effectively across functions
• Organised and comfortable managing multiple campaigns simultaneously
• Motivated by building sophisticated, scalable lifecycle programs

Salary Range: to $110k base salary + competitive benefits + bonus potential

Please note that the salary range is intended to give as an indicator of the salaries that could be attributed to the breadth or experience for a given role. All candidates will be measured based on their level of experience.

Our Values

Our BritBox Global Values not only represent our culture but also ensure that we have principles that shape everything we do. Defined by our employees, they are not just words on a page, but the foundation of how we work together, every day.

Our values have been cascaded into specific behaviours, which are embedded into all of our people processes, including hiring, onboarding, performance evaluation and feedback.

We are proud of our values and seek to hire people who resonate with them

This job spec is not exhaustive and may change from time to time in line with the evolving nature of a dynamic and growing business.