Senior Manager, Lifecycle Marketing

Overview

The Senior Manager of Lifecycle Marketing is a strategic and operational lead on Rugiet’s

owned-channel program across the full customer journey, from first touch through long-term

retention. You’ll help set the direction for how we move prospects to first purchase, activate new

customers, drive refills and cross-sell, and win back lapsed patients, building a testing engine, a

creative bar, and a measurement framework that scale with the business.

You’ll report to the Senior Director of Retention and partner closely with Growth, Brand, Product,

and Analytics. This is a role for someone who can zoom between the quarterly roadmap and the

details of a subject line test without dropping a beat.

What You’ll Do

Strategic Direction & Roadmap Ownership

• Help drive the strategic direction of Rugiet’s lifecycle program across email, SMS, push,
• and in-app, spanning acquisition, onboarding, retention, and winback.
• Own quarterly lifecycle roadmaps across your areas of the journey, sequencing bets,
• sizing impact, and aligning stakeholders on what ships when and why.
• Partner with Growth, Brand, Product, and Analytics on how lifecycle amplifies paid,
• referral, and organic funnels and integrates with the broader customer experience.

Promo & Email Calendar

• Contribute to the promo and email calendar for your areas of the lifecycle program, including offers, timing, audiences, and how it all sequences across the year.

• Coordinate with Growth, Brand, and Merchandising so lifecycle promos land in step with paid campaigns, brand moments, and inventory realities.

A/B Testing & Experimentation

• Facilitate and scale Rugiet’s lifecycle testing strategy from hypothesis through readout, covering subject lines, offers, cadence, segmentation, and creative across the journey.
• Build a repeatable testing framework with clear guardrails on power, duration, and decision criteria.
• Turn wins into standards and losses into learnings the whole team can use.

Creative Design & Execution

• Set the creative bar for lifecycle across voice, design, and structure, in partnership with Creative and Brand.
• Brief, review, and QA every campaign that ships, making sure compliance, on-brand execution, and clean links, tokens, and audiences are all buttoned up.
• Own the QA process end-to-end so nothing goes out the door broken or off-brand.

Metric Ownership & Measurement

• Own the key metrics that lifecycle drives across the journey, including sign-up completion, first-purchase conversion, activation, refill rate, retention, and channel-attributed revenue.
• Partner with Analytics on attribution, incrementality testing, and lifecycle dashboards.
• Analyze test and campaign performance and translate results into recommendations executives can act on.

What You Bring

• 4+ years in lifecycle, CRM, or retention marketing, with experience leading strategy for a high-growth DTC, subscription, or telehealth business.
• Deep hands-on experience with modern lifecycle platforms. Braze strongly preferred; Klaviyo, Iterable, or equivalent considered.
• A strong track record of designing and reading A/B tests that changed how a business operated, not just tests you ran.
• Sharp analytical instincts and comfort in SQL and BI tools (Domo, Looker, Mode), or the ability to partner closely with analytics teams to get to the answer.
• Excellent creative judgment. You can brief a designer, edit a copywriter, and QA an HTML template.
• Proven ability to own a roadmap and promotional calendar, prioritize ruthlessly, and ship on a cadence.
• Clear, executive-ready communication. You turn campaign results and roadmaps into decisions.

Nice to Have

• Experience in a regulated category (health, wellness, financial services) with a working understanding of compliance guardrails.
• Familiarity with incrementality testing and holdout design.

To Apply

If you’re excited by the opportunity to make a significant impact on a growing healthcare company by building and scaling our lifecycle program, please submit your resume and a cover letter detailing your relevant experience and why you’re a great fit for this role.