Senior Manager, Influencer

Agency:

Weber Shandwick

Job Function:

Media

Job Subfunction:

Social Media and Influencer Marketing

Job Description:

TBD

Senior Manager, Influencer Strategy

Weber Shandwick is looking for a Senior Manager, Influencer Strategy to join our team in New York. We are looking for a candidate with 5+ years of experience.

Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials

Thinking: Intellectual curiosity and creativity are a must.

Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.

Communication: Speak, write and edit succinctly and compellingly.

Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.

Interpersonal: Play nice, whether it’s in a team, with a team or independently.

Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.

Detail-Oriented: Whether it’s an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.

Spark: Understand what sets you apart.

Knowledge: Strong cultural awareness and expertise in social media platforms, trends, influencers, and best practices for engagement.

Responsibilities

Brand Strategy & Execution

Own responsibilities for executional leadership of multiple client programs, budgets, plans

Maintain daily client contact, serving as a trusted resource and advisor

Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)

Translate strategies into tactical plans; ensure team deliverables align with strategies

Develop messaging for clients and oversee the creation of influencer strategies that take an integrated approach to driving awareness with target audiences

Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience

Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership

Partner with CX and Project Managers to help manage program and project budgets

Demonstrate financial acumen in the areas of budgeting, billing and staffing

Influencer Strategy & Execution

Play a supportive role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis

Demonstrated passion for influencer marketing both personally and professionally, balanced interest in both healthcare and consumer brands

Craft influencer strategies for yearlong plans and product launches

Research, vet, contract and manage relationships with influencer talent

Develop influencer briefing materials

Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps

Take responsibility to execute influencer strategies

Manage and build relationships with influencers and third-party agents

Mine current news cycle for ad-hoc influencer opportunities

Demonstrated expertise in social platforms, user behaviors and emerging trends

Client & Team Engagement

Communicate with clients on daily basis

Provide basic client counsel

Serve as a key participant in client meetings and presentations

Proof and edit client related documents as needed

Manage client and team resources and deliverables around major campaigns and product launches

Lead a high-performing team; coach and develop junior team members

Salary range: $81,000 - $98,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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