Senior Growth Marketing Manager

The Role:

We’re looking for a Senior Growth Marketing Manager who can take marketing strategy and turn it into measurable business growth. You will be responsible for developing and executing integrated go-to-market (GTM), account-based marketing (ABM), and demand generation initiatives that generate qualified demand, strengthen pipeline, and support revenue growth.

This is a hands-on, senior individual contributor role that requires a balance of strategic thinking, campaign ownership, analytical skills, and cross-functional collaboration. You will work closely with Sales, Business Development, Revenue Operations, and Marketing teams to develop targeted programs, optimize campaign performance, and ensure marketing efforts are aligned with business and revenue objectives.

You will own campaigns from strategy and audience definition through execution, optimization, measurement, and reporting. You will also support strategic partner marketing, vertical-specific programs, events, and other growth initiatives designed to expand Boostability’s reach and create new business opportunities.

Tasks May Include:

· Develop and execute integrated go-to-market, demand generation, and growth marketing campaigns across email, paid media, web, content, events, and other channels

· Develop and execute account-based marketing (ABM) programs across 1:1, 1, and 1 account strategies

· Partner with Sales, Business Development, and Revenue Operations to define target accounts, personas, campaign priorities, and pipeline goals

· Build vertical-specific marketing programs based on target audiences, customer pain points, market opportunities, and competitive positioning

· Own campaigns end-to-end, from strategy and audience definition through launch, optimization, measurement, and pipeline contribution

· Develop campaign briefs outlining target audiences, messaging, offers, channel strategy, sales alignment, and success metrics

· Identify opportunities to improve lead volume, lead quality, conversion rates, account engagement, and pipeline contribution

· Develop segmented campaigns based on persona, industry, account tier, buying stage, and engagement activity

· Identify account and buyer signals and translate them into actionable marketing and sales opportunities

· Develop and coordinate co-marketing campaigns, co-branded assets, webinars, events, and lead generation programs with strategic partners

· Support Sales and Business Development with prospecting campaigns, lead nurturing, opportunity progression, and sales enablement materials

· Coordinate deliverables across shared services teams including web, creative, content, marketing operations, and paid media

· Sequence, prioritize, and track work across multiple concurrent campaigns and initiatives to ensure timely execution

· Support event and field marketing initiatives, including pre-event, during-event, and post-event campaigns designed to maximize engagement and pipeline opportunities

· Lead or facilitate regular Marketing, Sales, and Business Development alignment meetings to review campaign performance, pipeline, priorities, and upcoming initiatives

· Monitor and manage key performance metrics including MQL volume, qualified pipeline, conversion rates, cost per lead, customer acquisition cost, account engagement, campaign/channel performance, and ROI

Build and maintain dashboards and reporting that provide Marketing, Sales, and leadership with visibility into campaign performance and pipeline contribution

· Provide regular reporting on results, risks, insights, and recommended adjustments

· Continuously test and optimize audiences, messaging, channels, offers, and campaign tactics based on performance data

· Ensure consistency across marketing and sales messaging, positioning, and materials

· Collaborate effectively within a shared-services, matrixed environment

· Stay current on trends and best practices in growth marketing, ABM, demand generation, analytics, attribution, and campaign optimization

· Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent professional experience

· 5+ years of progressive B2B marketing experience

· 2+ years of direct experience in growth marketing, demand generation, ABM, or go-to-market campaign execution

· Demonstrated experience developing and executing integrated, multi-channel marketing campaigns

· Hands-on experience with ABM strategies, including account targeting, audience segmentation, campaign development, sales alignment, and performance measurement

· Strong understanding of B2B demand generation, lead management, buyer journeys, funnel conversion, and pipeline development

· Proficiency in Google Analytics, Google Tag Manager, and third-party tracking and analytics platforms

· Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or similar systems

· Experience with paid advertising platforms such as Google Ads, LinkedIn Ads, Meta Ads, or similar platforms

· Experience with reporting and dashboard tools used to measure funnel, campaign, and pipeline performance

· Strong project management skills with the ability to manage multiple complex initiatives simultaneously

· Strong written and verbal communication skills, including the ability to communicate with senior leadership and cross-functional stakeholders

· Strong analytical, problem-solving, and decision-making skills with the ability to translate data into actionable recommendations

· Exceptional attention to detail with the ability to move comfortably between strategic planning and hands-on execution

· Demonstrated ability to lead projects, influence cross-functional teams, and mentor or support team members

· Experience with project management and collaboration tools such as Asana, Monday.com, Slack, or similar platforms

· Ability to collaborate cross-functionally and serve as a strategic marketing partner to Sales, Business Development, Revenue Operations, and Marketing

Compensation & Benefits: Boostability offers competitive compensation and a comprehensive benefits package designed to support the well-being and success of our employees.

Position Details: This salaried position reports to the Vice President of Marketing and follows a hybrid work arrangement, with an anticipated schedule of three days working in our Lehi office and two days working from home.

Who We Are:

Founded in 2009, Boostability is on a mission to help businesses be found online. We provide SEO, social media, and website marketing solutions that help small businesses improve their online visibility, reach more customers, and grow. Our team combines digital marketing expertise, technology, and a commitment to our clients to make a meaningful impact on the businesses we serve.