Senior Email Marketing Strategist

Own Our Email Marketing Strategy. Drive Engagement. Deliver Results.

We're seeking a Senior Email Marketing Strategist to lead the strategy, execution, and optimization of enterprise email marketing programs. This role serves as the organization's primary subject matter expert for email marketing and marketing automation, owning everything from audience segmentation and customer journeys to testing, analytics, and performance optimization.

As a strategic leader within the marketing organization, you'll shape the email roadmap, develop engagement strategies, and drive measurable business results through data-driven campaigns. You'll collaborate with marketing leaders and cross-functional teams to create seamless customer experiences that nurture prospects, deepen engagement, and support business growth.

What You'll Do

• Own the enterprise email marketing channel, leading strategy, execution, and optimization efforts
• Develop audience segmentation, personalization, and lifecycle marketing strategies
• Design and optimize automated customer journeys and nurture programs
• Analyze campaign performance and provide actionable recommendations
• Lead A/B testing initiatives and continuous optimization efforts
• Partner with marketing, creative, analytics, sales, product, and compliance teams
• Create integrated marketing experiences across digital and sales touchpoints
• Mentor junior team members and support marketing best practices
• Improve marketing operations and automation processes
• Stay current on industry trends and emerging technologies

What You'll Bring

• Bachelor's degree
• 4–6 years of experience in email marketing, lifecycle marketing, or marketing automation
• Experience with Salesforce Marketing Cloud, Adobe Marketo, or similar platforms
• Deep understanding of customer journeys, segmentation, and lifecycle marketing
• Strong analytical and campaign optimization skills
• Experience with A/B testing and performance measurement
• Strong stakeholder management and project management skills
• HTML/CSS and SQL experience a plus

Additional Information

Job titles may span multiple career levels. Base pay is determined by a variety of factors, including training, transferable skills, relevant experience, business needs, and market conditions. Compensation is subject to change and may be modified in the future.

This job posting outlines the general nature and level of work for this role and is not intended to be a comprehensive list of duties, responsibilities, or qualifications. We are committed to building a diverse and inclusive workplace, and we encourage candidates to apply even if their experience does not perfectly align with every qualification- you may be a strong fit for this role or other opportunities at American National.

American National offers a comprehensive benefits package supporting employees’ health, financial security, and well‑being, including multiple medical plan options, dental and vision coverage, basic life insurance, and health savings accounts. Employees are automatically enrolled in a company‑funded 401(k) plan, receive paid time off and holidays, and work in an inclusive, people‑first culture that values flexibility, work‑life balance, professional growth, and a casual dress environment.

American National is a financially strong and stable insurance organization with a legacy of trust and impact dating back to 1905. We’re committed to supporting our employees as they build meaningful careers while helping protect what matters most to our customers and communities. Guided by our core values- Financial Strength, Integrity, Respect, Service, and Teamwork (FIRST)- we foster a collaborative, people‑centered workplace where individuals are encouraged to grow, contribute, and make a difference today and for the future. Learn more about our company, by following us on social media: LinkedIn, Facebook, Instagram.

Hiring Practices

American National’s recruitment policies help us place individuals in a timely and efficient manner, and only the most qualified candidates will be contacted by our recruiting team. Candidates may check the status of their application by logging into their account.

While candidates may choose to use artificial intelligence (AI) tools for personal interview preparation, the use of AI or automated tools is not permitted during any live or recorded interview, assessment, or at any stage of the application process where original candidate responses are required. Candidates are expected to represent their own qualifications, skills, and experiences throughout the hiring process. American National does not accept unsolicited resumes or candidate submissions from third‑party recruitment agencies without a valid, signed agreement in place, and no fees will be paid for unauthorized submissions. Additionally, American National’s ability to sponsor employment‑based immigration authorization is limited and available only for certain positions based on business needs and role requirements.

American National is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information or any other legally protected categories. American National is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.