Senior E-Commerce Manager: Paid Social (Performance Marketing)

DNAM Brands is a family-owned and operated owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to grow, we are seeking a highly analytical, hands-on Senior E-Commerce Manager to drive the day-to-day execution of our digital commerce business while supporting long-term growth initiatives across our portfolio.

Reporting to the Director of E-Commerce, this role is responsible for managing the daily operations of our Shopify Plus ecosystem, optimizing the customer journey, executing merchandising strategies, supporting digital marketing initiatives, and driving revenue through data-informed decision making. The ideal candidate thrives in a fast-paced environment, enjoys rolling up their sleeves, and combines operational excellence with strong commercial instincts.

Responsibilities

E-Commerce Operations

• Manage the day-to-day operations of all DNAM Brands Shopify Plus websites
• Execute product launches, merchandising updates, collections, pricing, promotions, and seasonal campaigns
• Maintain product catalogs, SKUs, product descriptions, imagery, inventory visibility, and content accuracy
• Ensure all products, collections, and promotional content are launched accurately and on schedule
• Perform regular quality assurance testing to maintain a seamless customer experience across desktop and mobile

Digital Merchandising & Customer Experience

• Optimize site merchandising, navigation, collections, search functionality, filtering, and product discovery
• Improve product detail pages (PDPs) through enhanced content, cross-selling, upselling, size guides, reviews, and merchandising strategies
• Partner with Creative and Marketing teams to ensure brand consistency across all digital touchpoints
• Continuously identify opportunities to improve conversion rate, average order value (AOV), and customer engagement

Performance Marketing Support

• Partner with the Director of E-Commerce and Marketing team to execute digital growth initiatives across:

Meta

• TikTok
• WhatNot
• Instagram
• Google
• Pinterest
• Email & SMS
• Affiliate Marketing

• Assist with campaign planning, landing page optimization, promotional execution, and onsite merchandising to maximize campaign performance
• Support paid social and customer acquisition initiatives through strong coordination between marketing and website execution

Analytics & Reporting

• Monitor daily website performance, traffic, sales, conversion rate, AOV, units per transaction (UPT), customer acquisition cost (CAC), and other key e-commerce KPIs
• Build weekly and monthly reporting dashboards with actionable recommendations
• Analyze customer behavior using GA4, Shopify Analytics, heat-maps, and other reporting tools
• Identify trends, opportunities, and operational improvements that drive revenue growth

Shopify & Technology

• Manage Shopify Plus administration, including themes, apps, integrations, merchandising tools, and backend configuration
• Coordinate website enhancements with external development partners
• Assist with testing and implementation of new features, functionality, and third-party applications
• Help evaluate AI-powered commerce tools that improve personalization, merchandising, search, recommendations, and customer experience
• Support website optimization for SEO, AI-driven search, and emerging digital commerce technologies

Social Commerce

• Manage and optimize product catalogs for TikTok Shop, WhatNot, Instagram, and future social commerce channels
• Coordinate inventory, merchandising, promotions, and product launches across social commerce platforms
• Partner with Marketing on social commerce campaigns and promotional initiatives

Cross-Functional Collaboration

• Work closely with Marketing, Operations, Inventory Planning, Customer Service, Creative, Finance, and Production teams to ensure alignment across all e-commerce initiatives
• Coordinate launch calendars to ensure inventory, content, promotions, and fulfillment are synchronized
• Partner with Customer Service to identify customer pain points and improve the overall shopping experience

Continuous Improvement

• Identify opportunities to improve operational efficiency, merchandising workflows, and website performance
• Stay current on Shopify Plus updates, e-commerce trends, AI innovations, consumer shopping behaviors, and competitive best practices
• Recommend new tools, technologies, and processes that support scalable business growth

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field
• 5+ years of experience managing e-commerce operations for a consumer, fashion, lifestyle, or DTC brand
• Strong hands-on experience with Shopify or Shopify Plus
• Experience managing merchandising, promotions, product launches, and digital storefronts
• Working knowledge of:

Shopify Plus

• Google Analytics 4 (GA4)
• Google Tag Manager
• Meta Commerce Manager
• TikTok Shop
• Klaviyo or similar email marketing platforms
• SEO best practices

• Strong understanding of ecommerce KPIs including:

Conversion Rate

• Average Order Value (AOV)
• Units Per Transaction (UPT)
• Revenue
• Customer Acquisition Cost (CAC)
• Lifetime Value (LTV)

• Excellent analytical and problem-solving skills with advanced Excel or Google Sheets proficiency
• Experience working cross-functionally with marketing, creative, operations, and technology teams
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent communication and project management abilities
• Self-motivated, detail-oriented, and comfortable working in a fast-paced, entrepreneurial environment