Senior Digital Marketing Strategist – Email & Automation

Shape the Future of Customer Engagement Through Email and Marketing Automation.

We're seeking a Senior Digital Marketing Strategist – Email & Automation to lead the strategy, execution, and optimization of our enterprise email marketing and marketing automation programs.

This highly visible role combines strategic planning, campaign execution, customer journey design, and performance analytics to drive customer engagement and business growth. As the organization's marketing automation expert, you'll help define best practices, improve processes, and identify innovative ways to connect with customers throughout their lifecycle.

While email is the primary focus, you'll also create connected experiences across digital and sales touchpoints to ensure every customer interaction contributes to a seamless journey.

What You'll Do

• Serve as the strategic owner of email marketing and marketing automation initiatives
• Develop and execute email campaigns and automated customer journeys
• Build segmentation and personalization strategies
• Drive testing, optimization, and performance improvements
• Analyze campaign effectiveness and communicate strategic recommendations
• Partner with stakeholders to align marketing efforts with business goals
• Enhance automation processes and operational efficiency
• Support integrated cross-channel campaigns
• Mentor team members and champion best practices
• Stay ahead of emerging digital marketing and automation trends

What You'll Bring

• Bachelor's degree
• 4–6 years of experience in digital marketing, email marketing, or marketing automation
• Experience with Salesforce Marketing Cloud, Adobe Marketo, or similar platforms
• Strong understanding of automation, segmentation, customer journeys, and lifecycle marketing
• Proven success managing complex campaigns and optimization initiatives
• Strong analytical, strategic thinking, and stakeholder management skills
• Experience leading testing and experimentation programs
• HTML/CSS and SQL knowledge a plus

Additional Information

Job titles may span multiple career levels. Base pay is determined by a variety of factors, including training, transferable skills, relevant experience, business needs, and market conditions. Compensation is subject to change and may be modified in the future.

This job posting outlines the general nature and level of work for this role and is not intended to be a comprehensive list of duties, responsibilities, or qualifications. We are committed to building a diverse and inclusive workplace, and we encourage candidates to apply even if their experience does not perfectly align with every qualification- you may be a strong fit for this role or other opportunities at American National.

American National offers a comprehensive benefits package supporting employees’ health, financial security, and well‑being, including multiple medical plan options, dental and vision coverage, basic life insurance, and health savings accounts. Employees are automatically enrolled in a company‑funded 401(k) plan, receive paid time off and holidays, and work in an inclusive, people‑first culture that values flexibility, work‑life balance, professional growth, and a casual dress environment.

American National is a financially strong and stable insurance organization with a legacy of trust and impact dating back to 1905. We’re committed to supporting our employees as they build meaningful careers while helping protect what matters most to our customers and communities. Guided by our core values- Financial Strength, Integrity, Respect, Service, and Teamwork (FIRST)- we foster a collaborative, people‑centered workplace where individuals are encouraged to grow, contribute, and make a difference today and for the future. Learn more about our company, by following us on social media: LinkedIn, Facebook, Instagram.

Hiring Practices

American National’s recruitment policies help us place individuals in a timely and efficient manner, and only the most qualified candidates will be contacted by our recruiting team. Candidates may check the status of their application by logging into their account.

While candidates may choose to use artificial intelligence (AI) tools for personal interview preparation, the use of AI or automated tools is not permitted during any live or recorded interview, assessment, or at any stage of the application process where original candidate responses are required. Candidates are expected to represent their own qualifications, skills, and experiences throughout the hiring process. American National does not accept unsolicited resumes or candidate submissions from third‑party recruitment agencies without a valid, signed agreement in place, and no fees will be paid for unauthorized submissions. Additionally, American National’s ability to sponsor employment‑based immigration authorization is limited and available only for certain positions based on business needs and role requirements.

American National is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information or any other legally protected categories. American National is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.