Senior Digital Marketing Analyst

Signature Aviation is the world’s leading private aviation services network, delivering trusted, high-touch experiences and essential infrastructure across a global footprint. With more than 200 locations in 27 countries, Signature supports a diverse range of business and private aviation customers through an integrated platform of facilities, services, and technology.

The Digital Marketing Senior Analyst is responsible for driving high-intent traffic, improving search visibility, and increasing conversion through Signature’s website and third-party directories. This role owns the strategy and execution of SEO, on-site personalization, and digital content optimization to capture demand earlier in the planning cycle and guide customers toward digital booking.

The role focuses on turning digital presence into a measurable growth engine through improved discoverability, relevant content, and personalized web experiences. This role leverages AI-driven insights and tools to enhance search performance, accelerate content development, and deliver more effective on-site personalization.

SEO & Organic Growth Strategy

• Develop and execute a global SEO strategy to increase visibility across priority markets, services, and locations 
• Identify and prioritize high-value keywords aligned to customer intent (flight planning, FBO selection, services) 
• Optimize on-page, technical, and local SEO performance across the website 
• Monitor rankings, traffic, and conversion performance, and continuously refine strategy 
• Leverage AI tools to identify keyword opportunities, content gaps, and optimization strategies at scale

Website Personalization & Conversion Optimization

• Define and own web personalization strategy across the website, including anonymous and known user experiences 
• Leverage behavioral, location, and CRM data to deliver dynamic, relevant content and offers 
• Incorporate AI-driven recommendations and predictive insights to deliver more relevant, real-time website experiences
• Partner with CRM and Digital Experience teams to activate audience segmentation and dynamic content 
• Optimize landing pages and user journeys to improve engagement and conversion 
• Lead A/B testing and experimentation to continuously improve website performance 

Content Strategy (Website-Focused)

• Develop and manage website content strategy aligned to customer journeys and search intent 
• Ensure content is optimized for SEO, relevance, and conversion 
• Align content to Signature’s storytelling pillars and value proposition 
• Maintain and evolve a content calendar focused on priority locations, services, and campaigns 
• Use AI tools to accelerate content development, optimization, and scalability while maintaining quality and brand consistency

Third-Party Directories & Digital Presence

• Own strategy, performance, and optimization of third-party directory listings 
• Manage listing levels, content, and enhancements to maximize visibility and conversion 
• Evaluate ROI of directory investments and recommend enhancements or changes 
• Ensure consistency of brand, messaging, and data across all external platforms 

Agency & Vendor Management

• Own and manage relationships with SEO, content, and digital agencies 
• Set clear performance expectations, KPIs, and deliverables 
• Ensure alignment between agency outputs and internal strategy 
• Drive accountability for measurable outcomes (traffic, rankings, conversion) 

Data, Insights & Performance

• Track and report on SEO performance, website engagement, and conversion metrics 
• Translate data into actionable insights to improve digital performance 
• Establish KPIs tied to business outcomes, including traffic quality and digital reservations 
• Use AI-driven analytics and insights to improve targeting, performance, and decision-making

AI-Enabled Growth & Optimization

• Leverage AI tools to accelerate SEO performance, content optimization, and digital growth 
• Use AI-driven insights to identify trends, opportunities, and areas for improvement 
• Apply AI to enhance on-site personalization, including dynamic content and next best action recommendations 
• Partner with CRM, Data, and IT teams to activate AI-driven segmentation and targeting capabilities 
• Continuously evaluate emerging AI tools and capabilities to improve efficiency and performance 

Cross-Functional Collaboration

• Partner with Digital Experience, CRM (C360), and Marketing teams to align on priorities and execution 
• Collaborate closely with IT to enable personalization capabilities, implement SEO and site enhancements, and ensure proper tagging, tracking, and platform performance 
• Ensure website strategy supports broader digital ecosystem, including Signature Vision 
• Collaborate with analytics and data teams to enhance tracking and measurement

• 3-5+ years of experience in SEO, digital growth, or website optimization 
• Proven track record of increasing organic traffic and conversion through SEO and on-site optimization and personalization 
• Experience with SEO tools and strong understanding of technical SEO, content strategy, and web analytics 
• Experience working with CMS platforms (e.g., Strapi or similar) 
• Experience working cross-functionally with IT or digital product teams to implement web enhancements 
• Experience managing external agencies and vendors 
• Experience using AI tools for SEO, content optimization, or digital growth 
• Understanding of how AI can be applied to personalization, search behavior, and digital experience optimization
• Ability to translate data into insights and business recommendations